4 Key Factors to Look Our for Your Rebrand

Here’s How to Find the Perfect Fit.

Take a look at a marketing agency’s past work by diving into case studies, social content, and online presence.

Once you’ve scoped out the agency’s shared values, and identified clients that relate to your product or services, it doesn’t have to end there. For a good sense of whether the agency aligns with your goals for your brand refresh or digital revamp, there’s a little more to consider.

Here are four things to look for when choosing an agency, so you can get started on your search for “the one” and move forward with your marketing rebrand.

Whether a rebrand is in your future or not, it’s important to recognize the situations where one may be necessary. You never know when a new technology or customer base is around the corner, and you want to be prepared with the right steps as you take your new branding out into the world.

1. Acquiring Digital Know-How From Experienced Users

Let’s go back to the basics of digital marketing

Find the expertise that can create strategies crafted for your business goals

Prioritize regular and open communication, this includes check-ins, follow-ups, scheduled meetings, shared progress documents, and instant messaging for updates and changes on current projects.
Scheduled workshops & exercises allow for thorough understanding of your project, taking it where it needs to go without losing sight of your business goals.
Specialized services that align with your digital rebrand, whether it be marketing, website development, or design, you want to make sure it’s in the right hands.
Take note of what draws you in and turns you off about the agency. Consider how they conduct themselves and study their voice, online presence, social content, or any client work and success stories. This will help you gather whether their work fits with your project concept.

Remember! An agency can adapt to how you see fit, but it’s up to you to decide if their qualified assets can work with your brand.

2. Crafting the Foundation With Building Blocks

Digital transformations start from the ground up

Coding & Web Development is the base for quality content

Not everyone can meet your needs without the necessary input, skills, and efficiency to execute the desired product for your digital refresh. Search for standout development skills, such as usability, organization, and functionality options for easy user-browsing.
Check desktop vs. mobile versions of websites, different web pages, and mobile applications for universal user experiences. If their product is impressive, chances are they can also offer you impressive results.

3. Translating Your Vision to a Visual

Add, tweak, and customize with functionality and simplicity

Wireframes
Website Design
Graphic Design

Web Design is a specialization that takes lots of observation, mastery, and a unique set of skills.

Design is an intricate process that requires attention to detail, so you want to ensure your vision translates to your screen as its visual representation. Notice the design elements of an agency’s design models and see if they work for you.
If possible, look at their graphic design portfolio to find the right art style to match your vision. If not, even the little details on a web page count.
Not all graphic design styles are suitable for your project, it’s easier if you work with a designer with work you’d like for a seamless process, with ideas reshaped into your own.

4. The Freedom of Expression & Creative Integrity

Good digital content comes in all shapes and sizes

Social Content
Marketing Copy
Email Campaigning & Newsletters

Copy and Content Marketing that has a designated brand tone & voice

Good copy and content marketing demonstrate that you can count on the writers’ adaptive skills to encapsulate your new brand voice and enhance the product result & delivery.
A team that provides an open space, welcomes all ideas and encourages creativity through their method of working collaboratively to serve as your reliable messenger.

Transparency and flexibility throughout your project development Search for non-restrictive work ethics for IT and non-IT clients, such as time availability, communication channels, and two-way feedback. These principles encourage learning and collaboration without restraint. As a result, you’ll come together to create a project you’ll be proud to launch.

4 Things to Look for When Choosing an Agency for Your Rebrand

Here’s How to Find the Perfect Fit.

1. Acquiring Digital Know-How From Experienced Users

2. Crafting the Foundation With Building Blocks

3. Translating Your Vision to a Visual

4. The Freedom of Expression & Creative Integrity

Why Content Marketing is Important for B2B

Building a Better User Experience with Thoughtful Information Architecture

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