Meet Mo, Our CO-Founder

Third Wunder would cease to be without Mohamed Hamad.

He had a vision to start his own company at the rising peak of the digital age and grew Third Wunder to what it is today, as an inclusive digital marketing agency that markets what matters.

He’s a cat dad. He’s a man with many areas of expertise. He’s Mo.

Scratch beneath the surface and read on diversity in the workspace, the evolution of marketing as we know it and what the digital marketing sphere is all about.

1. Let’s cut to the chase–who are you, really?

I’m a developer, marketer, tech enthusiast, amateur photographer and world traveller.

2. What’s your Wunder role?

I’m the founder of Third Wunder, acting as the president. I make sure the Wunders are doing well and that our clients are happy with the work we’re doing. I research and innovate on our tech stack to ensure that Third Wunder is all up to speed in all the technological, marketing and landscape changes in our ever-growing, ever-changing industry.

3. How has your career path led to the digital marketing sphere?

I never really intended on ever being in marketing.

When I first came to Canada, I worked for a small telecommunications company called babyTEL. When Facebook opened up their API and developer platform, we had the grand idea of making a phone for Facebook, where you can call friends, leave them voice messages and send them instant messages. One of our biggest challenges was how to market it to people and get them to engage.

Back in those days, the term “digital marketing” wasn’t really a thing. It was a learning experience.

I ended up joining a marketing agency here in Montreal called NVI (now iProspect Canada), a marketing agency with an SEO-first approach to digital performance. We learned, and kind of pioneered, the space of SEO, SEM, social media marketing and content creation for the digital marketing sphere.

4. As the President, how do you navigate the constant change and development in digital marketing?

A lot of the ideas we consider new are only new because their time has come, and we’re able to realize them now. People have been talking about them for a long time. The only barriers are technology’s maturity & people’s readiness to accept change. It takes time before something becomes mainstream.

With technology, there are some that are hesitant to new ideas and new modalities of thinking about how everything works. And then there are those who want to experiment and see how it all works.

It’s a shift in focus on how digital marketing works, rather than why it won’t work.

5. How do you set the agency apart from others?

It’s all about ideas and really taking in everyone’s expertise, bringing it to the forefront and seeing things differently. If all ideas are formulated in the past, innovation is about looking to the future.

6. Why is diversity important at your company? How does it help expand and improve your work?

Diversity is necessary for success in my opinion. You get to see different perspectives, backgrounds, linguistic patterns, interpretations, shapes, colours, idioms, acronyms… It really brings different ways of looking at something.

If you have a homogenous company culture or society, you can only go as far as what everyone’s set themselves up in the way they see the world; it becomes stale and repetitive after a while.

I support less othering, siloed and antiquated ideas. It opens up things to normalize people.

7. What’s your main advice to other founders & pioneers in the industry?

Stick to it for as long as you can. Grit is something that you work on, not something to expect at the gate, so keep going.

8. What’s the best perk of working at a marketing agency?

Just having the diversity of clients, the diversity of ideas, the diversity of challenges… It’s always something new, or something old in a new package.