{"id":11653,"date":"2025-04-03T13:31:44","date_gmt":"2025-04-03T17:31:44","guid":{"rendered":"https:\/\/thirdwunder.com\/?post_type=tw_event&#038;p=11653"},"modified":"2026-05-21T17:59:22","modified_gmt":"2026-05-21T21:59:22","slug":"the-refresh-realign-your-brand","status":"publish","type":"tw_event","link":"https:\/\/thirdwunder.com\/fr\/events\/the-refresh-realign-your-brand\/","title":{"rendered":"The Refresh: Realign your brand"},"content":{"rendered":"<\/div><section id=\"block_ce3d6b10a89be1d5fed787717261b22c\" class=\"content-multimedia-wundertheme\/multimedia tw-section content-section-multimedia uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-default  layout-grid layout-multimedia layout-multimedia-image\"  uk-parallax=\"bgy: +100\"><div class=\"uk-container uk-container-small uk-container-expand-center  uk-position-relative\"><div><!-- Open Wrapper Inner --><div class=\"uk-grid uk-position-relative uk-grid-medium uk-flex-middle\" uk-grid><!-- Open Grid --><div class=\"uk-width-1-1 uk-width-expand@s\" style=\"\"><header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n            <div class=\"uk-h4 uk-margin-small content-section-subtitle\">\n        Founder, Up&amp;Out\n        <\/div>\n    \n                    <a href=\"https:\/\/www.weareupandout.com\/\"\n            target=\"_blank\"\n                            rel=\"noopener\"\n                aria-label=\"Kelsea Gust\n (opens in a new tab)\"\n                        class=\"uk-link-reset\"\n            role=\"link\"\n        >\n        \n        <h2 class=\"uk-h1  uk-margin-remove-top  content-section-title \">\n            Kelsea Gust\n        <\/h2>\n        <\/a>    \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>After a decade helping B2B startups build 360\u00b0 brands from scratch and maintaining them through hyper-growth in-house, Kelsea started Up &amp; Out, a fully-fractional agency focused on branding and growth marketing for startups.<\/p>\n<p>Specializing in rebrands and refreshes, her approach prioritizes quality over quantity, focusing on channels and assets most critical to reaching the next stage of growth.<\/p>\n    <\/div>\n    <\/header>\n<footer class=\"uk-text-left uk-dark uk-margin-bottom uk-margin-top uk-padding-small uk-padding-remove-horizontal\">\n            <a\n            href=\"https:\/\/www.weareupandout.com\/\"\n            title=\"Up&amp;Out\"\n            target=\"_blank\"\n                        rel=\"noopener\"            class=\"uk-button uk-button-default uk-button-medium uk-margin-small-right uk-width-1-1 uk-width-auto@s uk-margin-small-bottom\"\n            role=\"link\"\n                    >\n            Visit Up&amp;Out <span class=\"uk-icon\" uk-icon=\"icon:arrow-right; ratio:0.8\"><\/span>\n        <\/a>\n                    <a\n            href=\"https:\/\/www.linkedin.com\/in\/kelsea-gust\/\"\n            title=\"Kelsea on Linkedin\"\n            target=\"_blank\"\n                        rel=\"noopener\"            class=\"uk-button uk-button-secondary uk-button-medium uk-margin-small-right uk-width-1-1 uk-width-auto@s uk-margin-small-bottom\"\n            role=\"link\"\n                    >\n            Connect on LinkedIn <span class=\"uk-icon\" uk-icon=\"icon:arrow-right; ratio:0.8\"><\/span>\n        <\/a>\n            <\/footer>\n<\/div>\t\t<div class=\"block-image uk-flex-first  uk-inline uk-width-1-1 uk-width-1-3@m uk-flex uk-flex-first@m uk-flex-middle@m\">\n\t\t\t<section class=\"uk-width-1-1\">\n<figure id=\"block_ce3d6b10a89be1d5fed787717261b22c-image\"\n    class=\"section-image uk-height-1-1 uk-margin-remove-bottom uk-flex uk-flex-middle   uk-dark             \"\n        \n    >\n\n        <img\n        data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker-400x400.png\"\n        data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker-400x400.png 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker-800x800.png 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker.png 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker.png 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/04\/kelsa-gust-speaker.png 2048w\"\n        data-sizes=\"(max-width: 400px) 400px, (max-width: 800px) 800px, (max-width: 1200px ) 1200px, (max-width: 1600px ) 1600px, (max-width: 2048px ) 2048px\"\n        width=\"400\"\n        height=\"400\"\n        alt=\"\"\n        class=\"uk-width-1-1 uk-responsive-width \"\n                    uk-scrollspy=\"cls: uk-animation-fade; repeat: true\"\n            uk-img=\"\"\n                            \/>\n<\/figure>\n<\/section>\n\t\t<\/div>\n\t\t<\/div><!-- Close Grid --><\/div><!-- Close Inner Wrapper --><\/div><!-- Close Wrapper --><\/section><div class=\"uk-container uk-container-xsmall\">\n\n<\/div><section id=\"block_6a4ec52796740745a62bada04ab14821\" class=\"content-tw_video-wunderplugin\/video tw-section content-section-tw_video uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-muted-alt  layout-grid layout-tw_video layout-tw_video-grid-large\"  uk-parallax=\"bgy: +100\"><div class=\"uk-container uk-container-expand-center  uk-position-relative\"><div><!-- Open Wrapper Inner --><div class=\"uk-grid uk-position-relative uk-grid-medium uk-flex-top\" uk-grid><!-- Open Grid --><div class=\"uk-width-1-1 uk-width-expand@s\" style=\"\"><header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n            <div class=\"uk-h4 uk-margin-small content-section-subtitle\">\n        Missed It?\n        <\/div>\n    \n            \n        <h2 class=\"uk-heading-medium uk-heading-primary uk-margin-remove-top  content-section-title \">\n            Watch The Webinar\n        <\/h2>\n            \n    \n\n    <\/header>\n<\/div><script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"ItemList\",\"@id\":\"https:\/\/thirdwunder.com\/fr\/events\/the-refresh-realign-your-brand\/\",\"url\":\"https:\/\/thirdwunder.com\/fr\/events\/the-refresh-realign-your-brand\/\",\"name\":\"Videos\",\"description\":\"\",\"mainEntity\":{\"@type\":\"ItemList\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"VideoObject\",\"@id\":\"https:\/\/thirdwunder.com\/videos\/the-refresh\/#video\",\"name\":\"The Refresh: Realign your brand\",\"description\":\"Branding plays an integral role in building customer trust, but that goes out the window when your brand doesn\u2019t grow alongside your business.\",\"url\":\"https:\/\/thirdwunder.com\/videos\/the-refresh\/\",\"inLanguage\":\"en\",\"datePublished\":\"2025-05-27T13:15:53+00:00\",\"dateModified\":\"2026-07-28T23:37:45+00:00\",\"uploadDate\":\"2025-05-27T13:15:53+00:00\",\"image\":\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/05\/WBR-2025-05-The-Refresh-poster.jpg\",\"thumbnailUrl\":\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/05\/WBR-2025-05-The-Refresh-poster.jpg\",\"embedUrl\":\"https:\/\/www.youtube.com\/embed\/PRxRWqUq-7M\",\"potentialAction\":{\"@type\":\"WatchAction\",\"target\":\"https:\/\/www.youtube.com\/embed\/PRxRWqUq-7M\"},\"publisher\":{\"@type\":\"Organization\",\"name\":\"Third Wunder\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2026\/assets\/img\/logo.png\"}}}}]}}<\/script>\t\t<div class=\"uk-width-1-1 uk-width-3-4@m uk-flex-last@m\">\n\t\t\t<div class=\"\" >\n\t\t\t\t<div class=\"layout-tw_video-grid-large uk-grid uk-grid-margin uk-grid-match uk-child-width-1-1 \" uk-grid uk-height-match=\"target: .uk-card-body\">\n    <div class=\"loop-container\">\n        <article class=\"uk-card uk-card-secondary uk-card-hover uk-grid uk-grid-collapse uk-grid-match post-11976 tw_video type-tw_video status-publish has-post-thumbnail hentry tw_video_topic-branding tw_video_topic-strategy tw_video_category-webinars tw_video_tag-webinar\" >\n    <section class=\"uk-card-media-left uk-width-1-1 uk-width-1-3@m uk-width-1-2@l  uk-position-relative uk-overflow-hidden uk-inline-clip uk-transition-toggle uk-animation-toggle\">\n\n        <span class=\"tw-card-icon\">\n        <span class=\"uk-icon-button \" uk-icon=\"video-camera\"><\/span>\n    <\/span>\n    \n    \n        <a href=\"https:\/\/thirdwunder.com\/fr\/videos\/the-refresh\/\"\n      role=\"link\"\n      title=\"Watch The Refresh: Realign your brand\"\n      aria-label=\"Watch The Refresh: Realign your brand\"\n          >\n                <figure class=\"uk-margin-remove-bottom  uk-cover-container uk-height-1-1\" itemprop=\"image\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\">\n          <img decoding=\"async\"\n              src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/05\/WBR-2025-05-The-Refresh-poster-800x450.jpg\"  \n              data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2025\/05\/WBR-2025-05-The-Refresh-poster-800x450.jpg\"\n                            width=\"800\"\n              height=\"450\"\n              alt=\"\"\n              class=\"uk-width-1-1 uk-animation-kenburns\"\n              itemprop=\"url\"\n              uk-img=\"target: !* -*, !* +*\"\n              uk-cover          \/>\n                    <canvas class=\"\" width=\"800\" height=\"450\"><\/canvas>\n                          <div class=\"uk-overlay uk-overlay-black-glass uk-position-cover uk-transition-fade\">\n          <span class=\"uk-position-center\" uk-icon=\"icon: play-circle; ratio: 2\"><\/span>\n        <\/div>\n        \n      <\/figure>\n      \n  <\/a><\/section>\n    <div class=\"uk-width-expand\">\n        <header class=\"uk-card-body\">\n            <a href=\"https:\/\/thirdwunder.com\/fr\/videos\/the-refresh\/\" \n                title=\"Watch The Refresh: Realign your brand\" \n                aria-label=\"Watch The Refresh: Realign your brand\" \n                role=\"link\" \n                class=\"uk-flex uk-flex-middle\" \n                             >\n                <h3 class=\"uk-card-title uk-link-heading uk-margin-remove-bottom\" >\n                    The Refresh: Realign your brand                <\/h3>\n            <\/a>\n\n            <div class=\"uk-text-small uk-margin-top uk-visible@s\">\n                <aside class=\"tw-card-meta post-meta entry-meta uk-grid  uk-grid-divider\" uk-grid >\n    <div class=\"uk-article-meta entry-date  uk-width-1-1 uk-width-auto@s uk-margin-remove-top\" hidden>\n      <div>\n        <a href=\"https:\/\/thirdwunder.com\/fr\/blog\/author\/mohamedhamad\/\" rel=\"author\">Mohamed Hamad<\/a>        <time class=\"updated\" datetime=\"2025-05-27T09:15:53-04:00\" pubdate>\n            mai 27, 2025        <\/time>\n      <\/div>\n    <\/div>\n        <div class=\"uk-article-meta  entry-categories uk-width-auto uk-margin-remove-top\">\n        <div>\n                        <a href=\"https:\/\/thirdwunder.com\/fr\/video-topic\/branding\/\" title=\"Browse all videos in Branding\">\n                            Branding            <\/a>        <\/div>\n    <\/div>\n        <div class=\"uk-article-meta  entry-categories uk-width-auto uk-margin-remove-top\">\n        <div>\n                        <a href=\"https:\/\/thirdwunder.com\/fr\/video-category\/webinars\/\" title=\"Browse all videos in Webinars\">\n                            Webinars            <\/a>        <\/div>\n    <\/div>\n    <\/aside>\n                Branding plays an integral role in building customer trust, but that goes out the window when your brand doesn\u2019t grow alongside your business.            <\/div>\n        <\/header>\n        <footer class=\"uk-card-footer uk-text-right\">\n            <a href=\"https:\/\/thirdwunder.com\/fr\/videos\/the-refresh\/\" \n                title=\"Watch The Refresh: Realign your brand\" \n                role=\"link\" \n                aria-label=\"Watch The Refresh: Realign your brand\" \n                class=\"uk-button uk-button-text uk-button-small\"\n                             >\n                Watch Now <i class=\"uk-icon\" uk-icon=\"arrow-right\"><\/i>\n            <\/a>\n        <\/footer>\n    <\/div>\n<\/article>\n    <\/div>\n<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><!-- Close Grid --><\/div><!-- Close Inner Wrapper --><\/div><!-- Close Wrapper --><\/section><div class=\"uk-container uk-container-xsmall\">\n\n<\/div><section id=\"block_a70e66bc6fef9b4833de9aba102fd84e\" class=\"content-multimedia-wundertheme\/multimedia tw-section content-section-multimedia uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-secondary  layout-grid layout-multimedia layout-multimedia-iframe\"  uk-parallax=\"bgy: +100\"><div class=\"uk-container uk-container-expand-center  uk-position-relative\"><div><!-- Open Wrapper Inner --><div class=\"uk-grid uk-position-relative uk-grid-collapse\" uk-grid><!-- Open Grid -->\t\t<div class=\"block-iframe uk-inline uk-width-1-1 uk-width-1-1@m \">\n\t\t\t\t<div class=\"uk-dark uk-width-1-1\">\n\t\t\t\t\t<script src=\"https:\/\/js.hsforms.net\/forms\/embed\/21237790.js\" defer><\/script>\r\n<div class=\"hs-form-frame\" data-region=\"na1\" data-form-id=\"1051b7c7-ead1-48cb-9045-5de95fa41d03\" data-portal-id=\"21237790\"><\/div>\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div><!-- Close Grid --><\/div><!-- Close Inner Wrapper --><\/div><!-- Close Wrapper --><\/section><div class=\"uk-container uk-container-xsmall\">\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A full rebrand is a big lift\u2014and it isn\u2019t always in the budget. That\u2019s why it\u2019s important to know when and how to refresh your brand to strike the right balance between consistency and change.<\/p>\n","protected":false},"featured_media":11654,"parent":0,"menu_order":0,"template":"","tw_event_category":[],"tw_event_tag":[1168,1248],"class_list":["post-11653","tw_event","type-tw_event","status-publish","has-post-thumbnail","hentry","tw_event_tag-tww","tw_event_tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Refresh: Realign your brand - Third Wunder - Digital Marketing for Scaling Businesses<\/title>\n<meta name=\"description\" content=\"A full rebrand is a big lift\u2014and it isn\u2019t always in the budget. That\u2019s why it\u2019s important to know when and how to refresh your brand to strike the right balance between consistency and change.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/events\/the-refresh-realign-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Refresh: Realign your brand - Third Wunder - Digital Marketing for Scaling Businesses\" \/>\n<meta property=\"og:description\" content=\"A full rebrand is a big lift\u2014and it isn\u2019t always in the budget. 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