{"id":14574,"date":"2026-06-26T09:36:30","date_gmt":"2026-06-26T13:36:30","guid":{"rendered":"https:\/\/thirdwunder.com\/?post_type=tw_event&#038;p=14574"},"modified":"2026-06-29T14:20:51","modified_gmt":"2026-06-29T18:20:51","slug":"better-meta-ads-start-with-research-not-targeting","status":"publish","type":"tw_event","link":"https:\/\/thirdwunder.com\/fr\/events\/better-meta-ads-start-with-research-not-targeting\/","title":{"rendered":"Better Meta Ads Start With Research, Not Targeting"},"content":{"rendered":"<\/div><section id=\"block_d4a3d4a6ab386345c1573b82826bd00e\" class=\"content-multimedia-wundertheme\/multimedia tw-section content-section-multimedia uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-xsmall uk-section-default  layout-grid layout-multimedia layout-multimedia-image\"  uk-parallax=\"bgy: +100\"><div class=\"uk-container uk-container-expand-center  uk-position-relative\"><div><!-- Open Wrapper Inner --><div class=\"uk-grid uk-position-relative uk-grid-medium uk-flex-middle\" uk-grid><!-- Open Grid --><div class=\"uk-width-1-1 uk-width-expand@s\" style=\"\"><header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n            <div class=\"uk-h4 uk-margin-small content-section-subtitle\">\n        Founder, Carousel Creative\n        <\/div>\n    \n                    <a href=\"https:\/\/www.carouselcreative.com\/\"\n            target=\"\"\n                        class=\"uk-link-reset\"\n            role=\"link\"\n        >\n        \n        <h2 class=\"uk-h1  uk-margin-remove-top  content-section-title \">\n            Leah Mazur\n        <\/h2>\n        <\/a>    \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>Leah Mazur is the founder of Carousel Creative, a Meta advertising consultancy she has run since 2017. She helps brands improve advertising performance through a research-driven approach to creative development rooted in consumer psychology and continuous testing.<\/p>\n    <\/div>\n    <\/header>\n<footer class=\"uk-text-left uk-dark uk-margin-bottom uk-margin-top uk-padding-small uk-padding-remove-horizontal\">\n            <a\n            href=\"https:\/\/www.carouselcreative.com\/\"\n            title=\"Creative Carousel\"\n            target=\"\"\n                                    class=\"uk-button uk-button-primary uk-button-medium uk-margin-small-right uk-width-1-1 uk-width-auto@s uk-margin-small-bottom\"\n            role=\"link\"\n                    >\n            Visit Website <span class=\"uk-icon\" uk-icon=\"icon:arrow-right; ratio:0.8\"><\/span>\n        <\/a>\n                    <a\n            href=\"https:\/\/www.linkedin.com\/in\/leahmazur\/\"\n            title=\"Leah Mazur on LinkedIn\"\n            target=\"\"\n                                    class=\"uk-button uk-button-default uk-button-medium uk-margin-small-right uk-width-1-1 uk-width-auto@s uk-margin-small-bottom\"\n            role=\"link\"\n                    >\n            Connect on LinkedIn <span class=\"uk-icon\" uk-icon=\"icon:arrow-right; ratio:0.8\"><\/span>\n        <\/a>\n            <\/footer>\n<\/div>\t\t<div class=\"block-image uk-flex-first  uk-inline uk-width-1-1 uk-width-1-4@m uk-flex uk-flex-first@m uk-flex-middle@m\">\n\t\t\t<section class=\"uk-width-1-1\">\n<figure id=\"block_d4a3d4a6ab386345c1573b82826bd00e-image\"\n    class=\"section-image uk-height-1-1 uk-margin-remove-bottom uk-flex uk-flex-middle   uk-dark             \"\n        \n    >\n\n        <img\n        data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1-400x400.png\"\n        data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1-400x400.png 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1.png 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1.png 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1.png 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2026\/06\/Bulk-WBR-2026-07-Leah-Mazur-1-1.png 2048w\"\n        data-sizes=\"(max-width: 400px) 400px, (max-width: 800px) 800px, (max-width: 1200px ) 1200px, (max-width: 1600px ) 1600px, (max-width: 2048px ) 2048px\"\n        width=\"400\"\n        height=\"400\"\n        alt=\"Third Wunder - With Wunder Webinar - Leah Mazur - Creative Carousel - Guest - Webinar\"\n        class=\"uk-width-1-1 uk-responsive-width \"\n                    uk-scrollspy=\"cls: uk-animation-fade; repeat: true\"\n            uk-img=\"\"\n                            \/>\n<\/figure>\n<\/section>\n\t\t<\/div>\n\t\t<\/div><!-- Close Grid --><\/div><!-- Close Inner Wrapper --><\/div><!-- Close Wrapper --><\/section><div class=\"uk-container uk-container-xsmall\">\n\n<\/div><section id=\"block_7429ec665a5a15401f02db3f224b3dfc\" class=\"content-grid-wundertheme\/grid tw-section content-section-grid uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-default  layout-grid layout-grid layout-grid-card\"  uk-parallax=\"bgy: +100\"><div class=\"uk-container uk-container-expand-center  uk-position-relative\"><div><!-- Open Wrapper Inner --><div class=\"uk-grid uk-position-relative uk-grid-collapse\" uk-grid><!-- Open Grid -->        <div class=\"uk-width-1-1 uk-width-1-1@m uk-flex-last\">\n            <section id=\"block_7429ec665a5a15401f02db3f224b3dfc-grid-blocks-card\" class=\"layout-grid-blocks-card  uk-width-1-1\">\n    <div class=\"content-cards uk-grid  uk-grid-medium uk-flex-center uk-child-width-1-1  uk-child-width-1-2@m   uk-child-width-1-1  uk-flex-top \" uk-grid uk-height-match=\".uk-card-body\">\n                <div class=\"loop-container\">\n            <div \n    id=\"block_7429ec665a5a15401f02db3f224b3dfc-0\" \n\n            class=\"content-item-card uk-overflow-hidden  uk-card  uk-card-default  uk-card-medium uk-text-left   \"\n     \n        >\n\n        \n        <div class=\"uk-card-body content-item-content  \">\n        \n        <h3 class=\"content-item-title uk-h3 uk-card-title-small   uk-margin-small\" style=\"margin-bottom:5px;\">\n                        What You&rsquo;ll Learn                    <\/h3>\n\n        \n                    <div class=\"content-item-desc uk-text-medium\"><p>In 30 minutes, Leah Mazur walks through the research-first system she uses to build Meta creative that scales. You&rsquo;ll leave knowing how to:<\/p>\r\n<ul>\r\n<li>Mine customer language for validated ad angles. Pull the exact words, rituals, and objections out of reviews, competitor reviews, Reddit threads, and interviews, so every campaign starts from concepts your buyers have already proven they care about.<\/li>\r\n<li>Let your creative do the targeting. Simplify your account structure, feed the algorithm stronger creative, and watch it reward you with the right audience at lower CPMs.<\/li>\r\n<li>Build a creative ecosystem, not a lottery ticket. Engineer a library of diverse messaging, formats, and use cases so almost any potential buyer finds an ad written directly to them.<\/li>\r\n<\/ul>\r\n\r\n<\/div>\n            <\/div>\n    \n            <\/div>        <\/div>\n                <div class=\"loop-container\">\n            <div \n    id=\"block_7429ec665a5a15401f02db3f224b3dfc-1\" \n\n            class=\"content-item-card uk-overflow-hidden  uk-card  uk-card-default  uk-card-medium uk-text-left   \"\n     \n        >\n\n        \n        <div class=\"uk-card-body content-item-content  \">\n        \n        <h3 class=\"content-item-title uk-h3 uk-card-title-small   uk-margin-small\" style=\"margin-bottom:5px;\">\n                        Why This Matters                    <\/h3>\n\n        \n                    <div class=\"content-item-desc uk-text-medium\"><p>Acquiring customers on Meta keeps getting more expensive, and the gap between brands that produce creative with intention and brands that guess is widening fast. The guessers keep pouring budget into Ads Manager settings and one-off ad experiments, watching their costs climb while their results flatten.<\/p>\r\n\r\n<p>The brands that win treat creative as a research problem, not a brainstorming exercise. They start with what their customers actually say, let strong creative do the targeting, and build a resilient library of ads that compounds over time. That&rsquo;s how Carousel Creative scaled Perfectly Snug from $1M a year to $1M a month, and it&rsquo;s the exact approach you&rsquo;ll be able to apply to your own campaigns after this session.<\/p>\r\n<\/div>\n            <\/div>\n    \n            <\/div>        <\/div>\n            <\/div>\n<\/section>        <\/div>\n        <\/div><!-- Close Grid --><\/div><!-- Close Inner Wrapper --><\/div><!-- Close Wrapper --><\/section><div class=\"uk-container uk-container-xsmall\">\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creative is your biggest lever on Meta, but most brands treat producing it like guesswork. Here&rsquo;s the research-first framework that took one brand from $1M a year to $1M a month.<\/p>\n","protected":false},"featured_media":14579,"parent":0,"menu_order":0,"template":"","tw_event_category":[],"tw_event_tag":[1168,1248],"class_list":["post-14574","tw_event","type-tw_event","status-publish","has-post-thumbnail","hentry","tw_event_tag-tww","tw_event_tag-webinar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Better Meta Ads Start With Research, Not Targeting - Third Wunder<\/title>\n<meta name=\"description\" content=\"Join the With Wunder Webinar on 15 July 2026: the research-first framework Carousel Creative used to scale Perfectly Snug from $1M\/year to $1M\/month.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/events\/better-meta-ads-start-with-research-not-targeting\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Better Meta Ads Start With Research, Not Targeting - 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