{"id":12155,"date":"2025-07-24T10:10:31","date_gmt":"2025-07-24T14:10:31","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/average-posistion\/"},"modified":"2025-07-24T10:10:31","modified_gmt":"2025-07-24T14:10:31","slug":"average-posistion","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/average-posistion\/","title":{"rendered":"Average Posistion"},"content":{"rendered":"

Average position was a metric used in Google Ads to describe the order in which an ad appeared on the search engine results page relative to other ads. It indicated how high your ad ranked compared to competitors, with position 1 being the topmost ad slot. For example, an average position of 2.3 meant that, on average, your ad appeared between the second and third positions during the reporting period.<\/p>\n

However, Google retired this metric in 2019 and replaced it with more precise indicators such as Impression (Absolute Top) % and Impression (Top) %. These newer metrics give advertisers a clearer understanding of where their ads actually appeared on the page. Impression (Absolute Top) % shows how often your ad appeared in the very first position, while Impression (Top) % reflects how often your ad appeared above the organic results. This shift was made to reduce confusion and improve the ability to measure visibility more accurately.<\/p>\n

Although average position is no longer an active metric in most ad platforms, it still appears in historical reporting or legacy documentation. It can be useful for understanding past performance trends or comparing long-term data. Marketers who relied on average position for optimisation now focus on metrics that provide deeper insight into visibility, engagement and bidding strategy. Understanding the transition from average position to more detailed impression metrics is essential for interpreting search performance accurately in the current digital advertising landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"

Average Position was a Google Ads metric showing ad rank in search results. It indicated placement but was retired in 2019, replaced with more precise metrics.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1249],"glossary-category":[1274],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12155","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-a","tw_glossary_category-marketing","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nAverage Posistion - Third Wunder<\/title>\n<meta name=\"description\" content=\"Average Position was a Google Ads metric showing ad rank in search results. 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