{"id":12246,"date":"2025-07-24T10:12:27","date_gmt":"2025-07-24T14:12:27","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/ga4\/"},"modified":"2025-07-24T10:12:27","modified_gmt":"2025-07-24T14:12:27","slug":"ga4","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/","title":{"rendered":"Google Analytics 4"},"content":{"rendered":"

Google Analytics 4 (GA4) is the latest version of Google\u2019s web analytics platform, designed to provide more flexible, privacy-conscious tracking across websites and mobile apps. Unlike the previous version, Universal Analytics, which relied on session-based data, GA4 uses an event-driven model. This shift allows for more detailed insights into user behaviour, regardless of device or platform. GA4 is built to adapt to a cookieless future and supports more advanced reporting, cross-channel attribution and machine learning predictions.<\/p>\n

In GA4, every interaction is tracked as an event, including page views, clicks, scrolls, video plays and purchases. This model gives marketers and analysts greater control and consistency when measuring custom actions. Enhanced measurement automatically tracks basic events without extra coding, while Google Tag Manager can be used to define more complex ones. GA4 also integrates with Google Ads, BigQuery, and other tools to support a holistic view of campaign performance and user journeys. Built-in machine learning models surface trends, forecast behaviours and identify potential churn or revenue growth opportunities.<\/p>\n

GA4 supports better alignment with privacy regulations such as GDPR and PIPEDA by offering options for data retention, user consent and IP anonymisation. Its streamlined interface and predictive insights help marketers make data-informed decisions across all stages of the funnel. For nonprofits, GA4 helps track donations, event signups and volunteer engagement. For B2B and SaaS brands, it supports detailed lead tracking, attribution modelling and performance reporting. As Universal Analytics sunsetted in 2023, GA4 has become the new standard for digital measurement.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1250],"glossary-category":[1274],"glossary-topic":[1284],"glossary-tag":[],"class_list":["post-12246","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-g","tw_glossary_category-marketing","tw_glossary_topic-analytics"],"acf":[],"yoast_head":"\nGoogle Analytics 4 - Third Wunder<\/title>\n<meta name=\"description\" content=\"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 - Third Wunder\" \/>\n<meta property=\"og:description\" content=\"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Wunder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/ga4\\\/\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/ga4\\\/\",\"name\":\"Google Analytics 4 - Third Wunder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-07-24T14:12:27+00:00\",\"description\":\"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/ga4\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/ga4\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/ga4\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terms\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Analytics 4\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2025\\\/assets\\\/img\\\/logo.png\"},\"location\":[{\"@type\":\"ProfessionalService\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#location_0\",\"name\":\"Third Wunder\",\"parentOrganization\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#organization\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"4471 rue de Lanaudiere\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"postalCode\":\"H2J3P3\",\"addressCountry\":\"CA\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2024\\\/assets\\\/img\\\/logo.png\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"10:00\",\"closes\":\"16:00\"}]}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"Sales\",\"email\":\"info@thirdwunder.com\",\"telephone\":\"+15144371652\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/ThirdWunder\",\"https:\\\/\\\/instagram.com\\\/thirdwunder\",\"https:\\\/\\\/twitter.com\\\/thirdwunder\",\"https:\\\/\\\/linkedin.com\\\/company\\\/ThirdWunder\",\"https:\\\/\\\/www.youtube.com\\\/@thirdwunder\",\"https:\\\/\\\/github.com\\\/thirdwunder\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics 4 - Third Wunder","description":"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/","og_locale":"fr_FR","og_type":"article","og_title":"Google Analytics 4 - Third Wunder","og_description":"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.","og_url":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/","og_site_name":"Third Wunder","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/","url":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/","name":"Google Analytics 4 - Third Wunder","isPartOf":{"@id":"https:\/\/thirdwunder.com\/fr\/#website"},"datePublished":"2025-07-24T14:12:27+00:00","description":"Google Analytics 4 (GA4) is the latest version of Google\u2019s analytics platform. It uses event-driven tracking for deeper insights and better privacy compliance across websites and apps.","breadcrumb":{"@id":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/ga4\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thirdwunder.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Terms","item":"https:\/\/thirdwunder.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Google Analytics 4"}]},{"@type":"WebSite","@id":"https:\/\/thirdwunder.com\/fr\/#website","url":"https:\/\/thirdwunder.com\/fr\/","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thirdwunder.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR","publisher":{"@id":"https:\/\/thirdwunder.com\/fr\/\/#organization"}},{"@type":"Organization","@id":"https:\/\/thirdwunder.com\/fr\/\/#organization","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","url":"https:\/\/thirdwunder.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2025\/assets\/img\/logo.png"},"location":[{"@type":"ProfessionalService","@id":"https:\/\/thirdwunder.com\/#location_0","name":"Third Wunder","parentOrganization":{"@id":"https:\/\/thirdwunder.com\/#organization"},"address":{"@type":"PostalAddress","streetAddress":"4471 rue de Lanaudiere","addressLocality":"Montreal","addressRegion":"QC","postalCode":"H2J3P3","addressCountry":"CA"},"image":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2024\/assets\/img\/logo.png"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"10:00","closes":"16:00"}]}],"contactPoint":{"@type":"ContactPoint","contactType":"Sales","email":"info@thirdwunder.com","telephone":"+15144371652"},"sameAs":["https:\/\/facebook.com\/ThirdWunder","https:\/\/instagram.com\/thirdwunder","https:\/\/twitter.com\/thirdwunder","https:\/\/linkedin.com\/company\/ThirdWunder","https:\/\/www.youtube.com\/@thirdwunder","https:\/\/github.com\/thirdwunder"]}]}},"_links":{"self":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary\/12246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/types\/tw_glossary"}],"wp:attachment":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/media?parent=12246"}],"wp:term":[{"taxonomy":"tw_glossary_letter","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-letter?post=12246"},{"taxonomy":"tw_glossary_category","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=12246"},{"taxonomy":"tw_glossary_topic","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-topic?post=12246"},{"taxonomy":"tw_glossary_tag","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-tag?post=12246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}