{"id":12248,"date":"2025-07-24T10:12:28","date_gmt":"2025-07-24T14:12:28","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/gmb\/"},"modified":"2025-07-24T10:12:28","modified_gmt":"2025-07-24T14:12:28","slug":"gmb","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/gmb\/","title":{"rendered":"Google My Business"},"content":{"rendered":"

Google My Business (now called Google Business Profile) is a free tool that allows businesses and organisations to manage how their information appears on Google Search and Google Maps. It is especially important for local search visibility and is commonly used by brick-and-mortar locations, service-based businesses and nonprofits. With a verified Google Business Profile, organisations can control their address, hours, phone number, website link, images, reviews and service offerings.<\/p>\n

Managing a profile through Google My Business helps ensure that your location-based information is accurate and up to date. You can post updates, respond to reviews, answer questions and add photos that help customers find and choose your business. Features such as appointment links, service menus, COVID-19 updates and event listings make it easier to connect with users at the moment they are searching. For mobile users and voice searches, Google often prioritises local listings that are properly optimised and verified.<\/p>\n

An active Google Business Profile improves local search engine optimisation and can directly influence traffic, footfall and conversions. Positive reviews, consistent updates and complete listings all help increase credibility and visibility in local results. For nonprofits, it supports awareness, directions to event venues and visibility for local chapters. For B2B and service-based businesses, it improves discoverability among nearby decision-makers. Keeping your profile updated and aligned with your website ensures a consistent and trusted user experience across touchpoints.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Business Profile lets businesses manage their presence on Google Search and Maps. It helps list information, engage customers, and track local search performance.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1250],"glossary-category":[1274],"glossary-topic":[1279],"glossary-tag":[],"class_list":["post-12248","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-g","tw_glossary_category-marketing","tw_glossary_topic-advertising"],"acf":[],"yoast_head":"\nGoogle My Business - Third Wunder<\/title>\n<meta name=\"description\" content=\"Google Business Profile lets businesses manage their presence on Google Search and Maps. 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