{"id":12271,"date":"2025-07-24T10:12:51","date_gmt":"2025-07-24T14:12:51","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/keyword\/"},"modified":"2025-07-24T10:12:51","modified_gmt":"2025-07-24T14:12:51","slug":"keyword","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/keyword\/","title":{"rendered":"Keyword"},"content":{"rendered":"

A keyword is a word or phrase that users enter into search engines to find information, products, or services. In digital marketing and search engine optimisation (SEO), keywords help match your content with what people are actively searching for online. Including relevant keywords in your content, headings, meta descriptions and URLs increases the chances of your pages ranking in search engine results and reaching the right audience.<\/p>\n

Keywords can be short and broad, such as \u201cmarketing\u201d or \u201cdonation,\u201d or long and specific, known as long-tail keywords, such as \u201cdigital marketing strategy for nonprofits\u201d or \u201chow to donate monthly to a food bank.\u201d The right keywords align with user intent, reflect what your audience cares about and match your content\u2019s purpose. Tools like Google Keyword Planner, SEMrush and Ahrefs can help identify search volume, competition and trends for each term.<\/p>\n

Strategic keyword use supports content discovery, audience targeting and measurable SEO performance. For nonprofits, this might mean focusing on mission-driven terms like \u201cvolunteer opportunities near me\u201d or \u201chow to support refugees in Canada.\u201d For B2B or SaaS companies, keywords might reflect solutions or pain points, such as \u201cCRM for small businesses\u201d or \u201cproject management for remote teams.\u201d Effective keyword strategy involves integrating search terms naturally, updating them based on analytics, and aligning them with campaign goals and user journeys.<\/p>\n","protected":false},"excerpt":{"rendered":"

Keywords are specific words or phrases users enter in search engines to find information. They are strategically used in content and metadata to improve search visibility and target audiences.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1253],"glossary-category":[1274],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12271","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-k","tw_glossary_category-marketing","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nKeyword - Third Wunder<\/title>\n<meta name=\"description\" content=\"Keywords are specific words or phrases users enter in search engines to find information. 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