{"id":12286,"date":"2025-07-24T10:13:10","date_gmt":"2025-07-24T14:13:10","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/local-service-ads\/"},"modified":"2025-07-24T10:13:10","modified_gmt":"2025-07-24T14:13:10","slug":"local-service-ads","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/local-service-ads\/","title":{"rendered":"Local Service Ads"},"content":{"rendered":"

Local service ads (LSAs) are a type of paid advertising offered by Google that connect local businesses with customers searching for services in their area. These ads appear at the top of search results, above traditional pay-per-click (PPC) ads, and include key business details such as name, phone number, hours and customer reviews. Unlike standard Google Ads, LSAs charge per lead instead of per click, making them cost-effective for service-based businesses focused on generating direct inquiries.<\/p>\n

To qualify for LSAs, businesses must pass a verification and background check process, which includes licence and insurance confirmation. Once approved, they receive a \u201cGoogle Guaranteed\u201d badge that builds trust with potential customers. LSAs are most commonly used by service providers such as plumbers, electricians, cleaners, real estate agents and legal professionals. When users search for local services, LSAs help them contact businesses directly through phone calls or message forms, all tracked within the Google platform.<\/p>\n

Local service ads support lead generation by targeting users with high purchase intent. They are ideal for businesses that operate within specific geographic areas and want to appear in front of people actively looking for help. Unlike traditional search ads, LSAs do not require keywords or ad copy creation. Instead, performance is based on location, business category and reputation. For B2B services or nonprofits with bookable services, LSAs can drive high-quality leads and increase visibility among local audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"

Local Service Ads by Google connect service businesses with nearby customers. They operate on a pay-per-lead model, charging businesses only when contacted through the ad.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1297],"glossary-category":[1274],"glossary-topic":[1279],"glossary-tag":[],"class_list":["post-12286","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-l","tw_glossary_category-marketing","tw_glossary_topic-advertising"],"acf":[],"yoast_head":"\nLocal Service Ads - Third Wunder<\/title>\n<meta name=\"description\" content=\"Local Service Ads by Google connect service businesses with nearby customers. 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