{"id":12292,"date":"2025-07-24T10:13:17","date_gmt":"2025-07-24T14:13:17","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/meta-description\/"},"modified":"2025-07-24T10:13:17","modified_gmt":"2025-07-24T14:13:17","slug":"meta-description","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/meta-description\/","title":{"rendered":"Meta Description"},"content":{"rendered":"

A meta description is a short summary of a webpage’s content that appears in the HTML code and is often displayed in search engine results below the page title. While it does not directly influence search engine rankings, a well-written meta description can improve click-through rates by providing users with a clear and compelling reason to visit the page. It should accurately reflect the page content and include relevant keywords to match the user’s search intent.<\/p>\n

Meta descriptions are typically 150 to 160 characters in length. They should be concise, specific and engaging. Good meta descriptions often include a call to action, such as \u201cLearn how to improve your email open rates\u201d or \u201cDownload our free nonprofit fundraising guide.\u201d Each page on your site should have a unique meta description to avoid duplication and confusion. Tools like Yoast SEO, SEMrush or Rank Math can help review and optimise meta descriptions across your site.<\/p>\n

An effective meta description supports organic visibility and user experience. For nonprofits, it can increase exposure for mission-driven content and encourage more donations, volunteer signups or event participation. For B2B and SaaS companies, it helps attract qualified leads by highlighting value propositions and solutions. Reviewing meta descriptions regularly as part of your on-page SEO strategy ensures that they remain relevant and aligned with your messaging goals.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meta description is an HTML attribute providing a brief webpage summary in search results. It improves click-through rates by offering a compelling preview of content.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1298],"glossary-category":[1274],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12292","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-m","tw_glossary_category-marketing","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nMeta Description - Third Wunder<\/title>\n<meta name=\"description\" content=\"Meta description is an HTML attribute providing a brief webpage summary in search results. 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