{"id":12311,"date":"2025-07-24T10:13:51","date_gmt":"2025-07-24T14:13:51","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/page-authority\/"},"modified":"2025-07-24T10:13:51","modified_gmt":"2025-07-24T14:13:51","slug":"page-authority","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/","title":{"rendered":"Page Authority"},"content":{"rendered":"

Page authority (PA) is a score developed by Moz that predicts how well a specific webpage is likely to rank in search engine results. It is measured on a scale from 1 to 100, with higher scores indicating a greater potential for ranking. Page authority is calculated using multiple factors, including link profile, content quality and keyword relevance, and is most useful when comparing the relative strength of different pages.<\/p>\n

Unlike domain authority, which reflects the overall ranking strength of an entire website, page authority focuses on individual pages. A blog post, product page or landing page with strong inbound links, good engagement metrics and technical SEO best practices will typically have a higher PA. Moz updates these scores regularly using machine learning models that simulate Google’s ranking algorithms. It is important to note that page authority is a predictive metric, not a direct ranking factor used by Google.<\/p>\n

Page authority helps marketers evaluate and prioritise content optimisation. For example, if a page with low PA is targeting a high-competition keyword, it may need stronger backlinks or content improvements to perform well. For B2B and SaaS companies, high-PA pages often serve as lead-generation tools, such as feature overviews or case studies. For nonprofits, pages with high authority might include core mission statements or evergreen impact stories. Regularly monitoring PA alongside other SEO metrics supports smarter content planning and resource allocation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Page authority predicts a webpage’s search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page’s strength.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1301],"glossary-category":[1274],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12311","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-p","tw_glossary_category-marketing","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nPage Authority - Third Wunder<\/title>\n<meta name=\"description\" content=\"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Page Authority - Third Wunder\" \/>\n<meta property=\"og:description\" content=\"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Wunder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/page-authority\\\/\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/page-authority\\\/\",\"name\":\"Page Authority - Third Wunder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-07-24T14:13:51+00:00\",\"description\":\"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/page-authority\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/page-authority\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/page-authority\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terms\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Page Authority\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2025\\\/assets\\\/img\\\/logo.png\"},\"location\":[{\"@type\":\"ProfessionalService\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#location_0\",\"name\":\"Third Wunder\",\"parentOrganization\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#organization\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"4471 rue de Lanaudiere\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"postalCode\":\"H2J3P3\",\"addressCountry\":\"CA\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2024\\\/assets\\\/img\\\/logo.png\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"10:00\",\"closes\":\"16:00\"}]}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"Sales\",\"email\":\"info@thirdwunder.com\",\"telephone\":\"+15144371652\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/ThirdWunder\",\"https:\\\/\\\/instagram.com\\\/thirdwunder\",\"https:\\\/\\\/twitter.com\\\/thirdwunder\",\"https:\\\/\\\/linkedin.com\\\/company\\\/ThirdWunder\",\"https:\\\/\\\/www.youtube.com\\\/@thirdwunder\",\"https:\\\/\\\/github.com\\\/thirdwunder\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Page Authority - Third Wunder","description":"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/","og_locale":"fr_FR","og_type":"article","og_title":"Page Authority - Third Wunder","og_description":"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.","og_url":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/","og_site_name":"Third Wunder","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/","url":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/","name":"Page Authority - Third Wunder","isPartOf":{"@id":"https:\/\/thirdwunder.com\/fr\/#website"},"datePublished":"2025-07-24T14:13:51+00:00","description":"Page authority predicts a webpage's search ranking potential on a 1-100 scale, based on links, content, and SEO signals. Unlike domain authority, it focuses on a single page's strength.","breadcrumb":{"@id":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/page-authority\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thirdwunder.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Terms","item":"https:\/\/thirdwunder.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Page Authority"}]},{"@type":"WebSite","@id":"https:\/\/thirdwunder.com\/fr\/#website","url":"https:\/\/thirdwunder.com\/fr\/","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thirdwunder.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR","publisher":{"@id":"https:\/\/thirdwunder.com\/fr\/\/#organization"}},{"@type":"Organization","@id":"https:\/\/thirdwunder.com\/fr\/\/#organization","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","url":"https:\/\/thirdwunder.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2025\/assets\/img\/logo.png"},"location":[{"@type":"ProfessionalService","@id":"https:\/\/thirdwunder.com\/#location_0","name":"Third Wunder","parentOrganization":{"@id":"https:\/\/thirdwunder.com\/#organization"},"address":{"@type":"PostalAddress","streetAddress":"4471 rue de Lanaudiere","addressLocality":"Montreal","addressRegion":"QC","postalCode":"H2J3P3","addressCountry":"CA"},"image":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2024\/assets\/img\/logo.png"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"10:00","closes":"16:00"}]}],"contactPoint":{"@type":"ContactPoint","contactType":"Sales","email":"info@thirdwunder.com","telephone":"+15144371652"},"sameAs":["https:\/\/facebook.com\/ThirdWunder","https:\/\/instagram.com\/thirdwunder","https:\/\/twitter.com\/thirdwunder","https:\/\/linkedin.com\/company\/ThirdWunder","https:\/\/www.youtube.com\/@thirdwunder","https:\/\/github.com\/thirdwunder"]}]}},"_links":{"self":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary\/12311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/types\/tw_glossary"}],"wp:attachment":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/media?parent=12311"}],"wp:term":[{"taxonomy":"tw_glossary_letter","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-letter?post=12311"},{"taxonomy":"tw_glossary_category","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=12311"},{"taxonomy":"tw_glossary_topic","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-topic?post=12311"},{"taxonomy":"tw_glossary_tag","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-tag?post=12311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}