{"id":12341,"date":"2025-07-24T10:14:32","date_gmt":"2025-07-24T14:14:32","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/rpc\/"},"modified":"2025-07-24T10:14:32","modified_gmt":"2025-07-24T14:14:32","slug":"rpc","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/","title":{"rendered":"Revenue Per Click"},"content":{"rendered":"

Revenue per click (RPC) is a digital advertising metric that measures the average amount of revenue generated each time a user clicks on an ad. It combines performance and profitability by linking user engagement with financial outcomes. RPC helps marketers evaluate which campaigns, keywords or audiences are delivering the highest return from paid traffic.<\/p>\n

RPC is calculated by dividing total revenue generated by the number of clicks received during a campaign. For example, if a campaign earns $2,500 in revenue from 1,000 clicks, the RPC would be $2.50. This metric is especially useful in search and display advertising, where click volume can vary widely. RPC is different from cost per click (CPC), which measures how much is paid per click. A healthy margin between RPC and CPC indicates that the campaign is generating profit.<\/p>\n

For B2B and SaaS companies, RPC helps assess the value of leads generated through paid search, retargeting or product-specific campaigns. For nonprofits, RPC can track the revenue from donation ads, event registrations or e-commerce purchases. Monitoring RPC allows teams to compare creative assets, refine targeting and reallocate budgets to top-performing ads. To increase RPC, marketers can optimise landing pages, improve product offerings, and enhance the user experience to encourage higher-value actions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1303],"glossary-category":[1274],"glossary-topic":[1256],"glossary-tag":[],"class_list":["post-12341","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-r","tw_glossary_category-marketing","tw_glossary_topic-marketing"],"acf":[],"yoast_head":"\nRevenue Per Click - Third Wunder<\/title>\n<meta name=\"description\" content=\"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revenue Per Click - Third Wunder\" \/>\n<meta property=\"og:description\" content=\"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Wunder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/rpc\\\/\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/rpc\\\/\",\"name\":\"Revenue Per Click - Third Wunder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-07-24T14:14:32+00:00\",\"description\":\"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/rpc\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/rpc\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/rpc\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terms\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Revenue Per Click\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2025\\\/assets\\\/img\\\/logo.png\"},\"location\":[{\"@type\":\"ProfessionalService\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#location_0\",\"name\":\"Third Wunder\",\"parentOrganization\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#organization\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"4471 rue de Lanaudiere\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"postalCode\":\"H2J3P3\",\"addressCountry\":\"CA\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2024\\\/assets\\\/img\\\/logo.png\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"10:00\",\"closes\":\"16:00\"}]}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"Sales\",\"email\":\"info@thirdwunder.com\",\"telephone\":\"+15144371652\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/ThirdWunder\",\"https:\\\/\\\/instagram.com\\\/thirdwunder\",\"https:\\\/\\\/twitter.com\\\/thirdwunder\",\"https:\\\/\\\/linkedin.com\\\/company\\\/ThirdWunder\",\"https:\\\/\\\/www.youtube.com\\\/@thirdwunder\",\"https:\\\/\\\/github.com\\\/thirdwunder\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Revenue Per Click - Third Wunder","description":"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/","og_locale":"fr_FR","og_type":"article","og_title":"Revenue Per Click - Third Wunder","og_description":"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.","og_url":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/","og_site_name":"Third Wunder","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/","url":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/","name":"Revenue Per Click - Third Wunder","isPartOf":{"@id":"https:\/\/thirdwunder.com\/fr\/#website"},"datePublished":"2025-07-24T14:14:32+00:00","description":"Revenue per click (RPC) measures the average revenue from each ad or link click. It helps evaluate traffic quality and campaign effectiveness by dividing total revenue by total clicks.","breadcrumb":{"@id":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/rpc\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thirdwunder.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Terms","item":"https:\/\/thirdwunder.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Revenue Per Click"}]},{"@type":"WebSite","@id":"https:\/\/thirdwunder.com\/fr\/#website","url":"https:\/\/thirdwunder.com\/fr\/","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thirdwunder.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR","publisher":{"@id":"https:\/\/thirdwunder.com\/fr\/\/#organization"}},{"@type":"Organization","@id":"https:\/\/thirdwunder.com\/fr\/\/#organization","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","url":"https:\/\/thirdwunder.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2025\/assets\/img\/logo.png"},"location":[{"@type":"ProfessionalService","@id":"https:\/\/thirdwunder.com\/#location_0","name":"Third Wunder","parentOrganization":{"@id":"https:\/\/thirdwunder.com\/#organization"},"address":{"@type":"PostalAddress","streetAddress":"4471 rue de Lanaudiere","addressLocality":"Montreal","addressRegion":"QC","postalCode":"H2J3P3","addressCountry":"CA"},"image":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2024\/assets\/img\/logo.png"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"10:00","closes":"16:00"}]}],"contactPoint":{"@type":"ContactPoint","contactType":"Sales","email":"info@thirdwunder.com","telephone":"+15144371652"},"sameAs":["https:\/\/facebook.com\/ThirdWunder","https:\/\/instagram.com\/thirdwunder","https:\/\/twitter.com\/thirdwunder","https:\/\/linkedin.com\/company\/ThirdWunder","https:\/\/www.youtube.com\/@thirdwunder","https:\/\/github.com\/thirdwunder"]}]}},"_links":{"self":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary\/12341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/types\/tw_glossary"}],"wp:attachment":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/media?parent=12341"}],"wp:term":[{"taxonomy":"tw_glossary_letter","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-letter?post=12341"},{"taxonomy":"tw_glossary_category","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=12341"},{"taxonomy":"tw_glossary_topic","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-topic?post=12341"},{"taxonomy":"tw_glossary_tag","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-tag?post=12341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}