{"id":12352,"date":"2025-07-24T10:14:44","date_gmt":"2025-07-24T14:14:44","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/search-query\/"},"modified":"2025-07-24T10:14:44","modified_gmt":"2025-07-24T14:14:44","slug":"search-query","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/","title":{"rendered":"Search Query"},"content":{"rendered":"

Search Query refers to the exact word or phrase that someone enters into a search engine when they are looking for information. It is the input that guides the search engine in finding and ranking the most relevant results. A query can be a single word like \u201cweather\u201d or a detailed question like \u201cbest laptop for graphic design students.\u201d These entries reflect the user\u2019s intent and are a core part of both organic search and paid advertising.<\/p>\n

There are different types of search queries based on intent. Informational queries aim to find answers or explanations. Navigational queries are used when someone is looking for a specific website or page. Transactional queries suggest a user is ready to take action, such as buying a product or signing up for a service. Another category, sometimes called commercial investigation, applies when users are comparing options before making a decision. These distinctions help marketers create content that meets people\u2019s expectations.<\/p>\n

Understanding search queries is essential for effective SEO and digital strategy. Tools like Google Search Console and keyword research platforms can show which queries bring people to your site. By analyzing this data, you can refine your content to better match what people are looking for. Writing with specific queries in mind helps increase visibility, draw the right audience and improve engagement. Every successful piece of search-driven content begins with knowing the exact words your audience is likely to use.<\/p>\n","protected":false},"excerpt":{"rendered":"

Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1257],"glossary-category":[1274],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12352","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-s","tw_glossary_category-marketing","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nSearch Query - Third Wunder<\/title>\n<meta name=\"description\" content=\"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Search Query - Third Wunder\" \/>\n<meta property=\"og:description\" content=\"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/\" \/>\n<meta property=\"og:site_name\" content=\"Third Wunder\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/search-query\\\/\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/search-query\\\/\",\"name\":\"Search Query - Third Wunder\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\"},\"datePublished\":\"2025-07-24T14:14:44+00:00\",\"description\":\"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/search-query\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/search-query\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/search-query\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Terms\",\"item\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/glossary\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Search Query\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\"}},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\\\/#organization\",\"name\":\"Third Wunder\",\"description\":\"Digital Marketing for Scaling Businesses\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2025\\\/assets\\\/img\\\/logo.png\"},\"location\":[{\"@type\":\"ProfessionalService\",\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#location_0\",\"name\":\"Third Wunder\",\"parentOrganization\":{\"@id\":\"https:\\\/\\\/thirdwunder.com\\\/#organization\"},\"address\":{\"@type\":\"PostalAddress\",\"streetAddress\":\"4471 rue de Lanaudiere\",\"addressLocality\":\"Montreal\",\"addressRegion\":\"QC\",\"postalCode\":\"H2J3P3\",\"addressCountry\":\"CA\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/thirdwunder.com\\\/wp-content\\\/themes\\\/wundertheme2024\\\/assets\\\/img\\\/logo.png\"},\"openingHoursSpecification\":[{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Monday\",\"Tuesday\",\"Wednesday\",\"Thursday\"],\"opens\":\"09:00\",\"closes\":\"17:00\"},{\"@type\":\"OpeningHoursSpecification\",\"dayOfWeek\":[\"Friday\"],\"opens\":\"10:00\",\"closes\":\"16:00\"}]}],\"contactPoint\":{\"@type\":\"ContactPoint\",\"contactType\":\"Sales\",\"email\":\"info@thirdwunder.com\",\"telephone\":\"+15144371652\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/ThirdWunder\",\"https:\\\/\\\/instagram.com\\\/thirdwunder\",\"https:\\\/\\\/twitter.com\\\/thirdwunder\",\"https:\\\/\\\/linkedin.com\\\/company\\\/ThirdWunder\",\"https:\\\/\\\/www.youtube.com\\\/@thirdwunder\",\"https:\\\/\\\/github.com\\\/thirdwunder\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Search Query - Third Wunder","description":"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/","og_locale":"fr_FR","og_type":"article","og_title":"Search Query - Third Wunder","og_description":"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).","og_url":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/","og_site_name":"Third Wunder","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/","url":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/","name":"Search Query - Third Wunder","isPartOf":{"@id":"https:\/\/thirdwunder.com\/fr\/#website"},"datePublished":"2025-07-24T14:14:44+00:00","description":"Search query is the exact word or phrase a user types into a search engine. It reflects user intent and is categorized by intent (informational, navigational, or transactional).","breadcrumb":{"@id":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thirdwunder.com\/fr\/glossary\/search-query\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thirdwunder.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Terms","item":"https:\/\/thirdwunder.com\/fr\/glossary\/"},{"@type":"ListItem","position":3,"name":"Search Query"}]},{"@type":"WebSite","@id":"https:\/\/thirdwunder.com\/fr\/#website","url":"https:\/\/thirdwunder.com\/fr\/","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thirdwunder.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR","publisher":{"@id":"https:\/\/thirdwunder.com\/fr\/\/#organization"}},{"@type":"Organization","@id":"https:\/\/thirdwunder.com\/fr\/\/#organization","name":"Third Wunder","description":"Digital Marketing for Scaling Businesses","url":"https:\/\/thirdwunder.com\/fr\/","logo":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2025\/assets\/img\/logo.png"},"location":[{"@type":"ProfessionalService","@id":"https:\/\/thirdwunder.com\/#location_0","name":"Third Wunder","parentOrganization":{"@id":"https:\/\/thirdwunder.com\/#organization"},"address":{"@type":"PostalAddress","streetAddress":"4471 rue de Lanaudiere","addressLocality":"Montreal","addressRegion":"QC","postalCode":"H2J3P3","addressCountry":"CA"},"image":{"@type":"ImageObject","url":"https:\/\/thirdwunder.com\/wp-content\/themes\/wundertheme2024\/assets\/img\/logo.png"},"openingHoursSpecification":[{"@type":"OpeningHoursSpecification","dayOfWeek":["Monday","Tuesday","Wednesday","Thursday"],"opens":"09:00","closes":"17:00"},{"@type":"OpeningHoursSpecification","dayOfWeek":["Friday"],"opens":"10:00","closes":"16:00"}]}],"contactPoint":{"@type":"ContactPoint","contactType":"Sales","email":"info@thirdwunder.com","telephone":"+15144371652"},"sameAs":["https:\/\/facebook.com\/ThirdWunder","https:\/\/instagram.com\/thirdwunder","https:\/\/twitter.com\/thirdwunder","https:\/\/linkedin.com\/company\/ThirdWunder","https:\/\/www.youtube.com\/@thirdwunder","https:\/\/github.com\/thirdwunder"]}]}},"_links":{"self":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary\/12352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary"}],"about":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/types\/tw_glossary"}],"wp:attachment":[{"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/media?parent=12352"}],"wp:term":[{"taxonomy":"tw_glossary_letter","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-letter?post=12352"},{"taxonomy":"tw_glossary_category","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-category?post=12352"},{"taxonomy":"tw_glossary_topic","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-topic?post=12352"},{"taxonomy":"tw_glossary_tag","embeddable":true,"href":"https:\/\/thirdwunder.com\/fr\/wp-json\/wp\/v2\/glossary-tag?post=12352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}