{"id":12366,"date":"2025-07-24T10:15:09","date_gmt":"2025-07-24T14:15:09","guid":{"rendered":"https:\/\/thirdwunder.com\/glossary\/slug\/"},"modified":"2025-07-24T10:15:09","modified_gmt":"2025-07-24T14:15:09","slug":"slug","status":"publish","type":"tw_glossary","link":"https:\/\/thirdwunder.com\/fr\/glossary\/slug\/","title":{"rendered":"Slug"},"content":{"rendered":"

Slug is the portion of a URL that comes after the main domain and typically identifies a specific page or post on a website. It helps define the path to a piece of content and often includes keywords related to the topic. For example, in the URL example.com\/about-us, the slug is about-us. A good slug should be short, descriptive and easy for both users and search engines to understand.<\/p>\n

Slugs are usually created automatically based on a page\u2019s title, but they can and should be customized to improve clarity and performance. Removing unnecessary words, using hyphens to separate terms and keeping it focused on the main keyword are all best practices. For instance, instead of example.com\/10-tips-for-creating-better-email-marketing-campaigns, a cleaner slug might be email-marketing-tips. This shorter version is easier to read, share and remember.<\/p>\n

From an SEO perspective, slugs play an important role in conveying context and relevance. Search engines scan URLs for clues about page content, so a well-written slug can support your ranking for related queries. Slugs also contribute to user trust by making URLs look organized and intentional. In content management systems like WordPress, HubSpot or Webflow, slugs can usually be edited manually. Whether you are publishing a blog, launching a product page or updating your site architecture, taking a moment to optimize the slug helps improve navigation, search visibility and the overall user experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

A slug is the readable part of a URL after the domain name, identifying a specific page. It uses keywords and hyphens, important for user experience and SEO by providing content context.<\/p>\n","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","glossary-letter":[1257],"glossary-category":[1277],"glossary-topic":[1254],"glossary-tag":[],"class_list":["post-12366","tw_glossary","type-tw_glossary","status-publish","hentry","tw_glossary_letter-s","tw_glossary_category-development","tw_glossary_topic-seo"],"acf":[],"yoast_head":"\nSlug - Third Wunder<\/title>\n<meta name=\"description\" content=\"A slug is the readable part of a URL after the domain name, identifying a specific page. 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