{"id":9262,"date":"2020-05-01T09:00:03","date_gmt":"2020-05-01T13:00:03","guid":{"rendered":"https:\/\/thirdwunder.com\/work\/annexe\/"},"modified":"2024-11-17T01:37:49","modified_gmt":"2024-11-17T06:37:49","slug":"annexe","status":"publish","type":"tw_project","link":"https:\/\/thirdwunder.com\/fr\/work\/annexe\/","title":{"rendered":"L’Annexe"},"content":{"rendered":" <\/div>
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\n L’Annexe\n <\/div>\n \n \n

\n Concevoir un espace pour une jeunesse connect\u00e9e\n <\/h1>\n \n \n\n
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Ometz a re\u00e7u un financement important pour cr\u00e9er un tout nouveau centre pour les jeunes \u00e0 risque et les jeunes adultes, qui ouvrira ses portes en 2020. Le nouveau centre est un ajout vital \u00e0 leurs offres compl\u00e8tes, fournissant une r\u00e9ponse communautaire innovante pour combler le manque de services pour les jeunes adultes vuln\u00e9rables.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Le mandat \n <\/h2>\n \n \n\n
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Ometz souhaitait une strat\u00e9gie de d\u00e9nomination et une identit\u00e9 de marque pour son nouveau centre qui repr\u00e9senterait un espace s\u00fbr, jeune et contemporain, o\u00f9 les jeunes adultes pourraient se rassembler et rechercher des services, des conseils, des formations, de l’\u00e9ducation, de l’emploi et des opportunit\u00e9s d’autonomisation.<\/p>\n

Les objectifs du nouveau centre sont de fournir un environnement communautaire qui r\u00e9ponde aux besoins physiques, \u00e9motionnels, sociaux et intellectuels de chaque client, ainsi que d’offrir un cadre chaleureux et accueillant qui favorise une culture d’inclusion et de diversit\u00e9.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n D\u00e9couvrir la mission\n <\/h2>\n \n \n\n
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Nous avons organis\u00e9 des ateliers de d\u00e9couverte avec les parties prenantes de l’Ometz afin de d\u00e9finir les crit\u00e8res cl\u00e9s du nouveau centre. Ces sessions nous ont aid\u00e9s \u00e0 d\u00e9velopper la strat\u00e9gie de d\u00e9nomination, l’image de marque et la feuille de route strat\u00e9gique. Elles ont \u00e9galement permis \u00e0 l’Ometz d’obtenir des informations sur sa communaut\u00e9 et de consolider les objectifs de sa mission.<\/p>\n

Nous avons ensuite cr\u00e9\u00e9 des planches d’ambiance qui comprenaient trois approches de conception diff\u00e9rentes \u00e0 choisir pour \u00e9tablir l’aspect et la convivialit\u00e9 du centre.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Qu’est-ce qu’un nom ? \n <\/h2>\n \n \n\n
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Apr\u00e8s avoir men\u00e9 des recherches strat\u00e9giques et visuelles \u00e0 la suite de nos ateliers, nous avons \u00e9labor\u00e9 une strat\u00e9gie de d\u00e9nomination comprenant des options de noms et des recommandations pour le nouveau centre.<\/p>\n

Nous avons r\u00e9fl\u00e9chi \u00e0 plus de 200 noms en interne, puis nous en avons pr\u00e9sent\u00e9 15 avec un rapport de comparaison, des formulations alternatives et des rapports de diligence raisonnable. Apr\u00e8s avoir r\u00e9duit le nombre de noms \u00e0 4, Ometz a choisi le nom final : L’Annexe.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Trouver sa place\n <\/h2>\n \n \n\n
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La marque devait refl\u00e9ter le dynamisme et l’\u00e9nergie des jeunes adultes \u00e9mergents de Montr\u00e9al, tout en r\u00e9pondant \u00e0 leurs besoins complexes. Le public diversifi\u00e9 du centre provient de milieux d\u00e9favoris\u00e9s et difficiles, notre objectif principal \u00e9tait donc d’\u00e9voquer un sentiment de stabilit\u00e9, de s\u00e9curit\u00e9 et de communaut\u00e9, tout en reconnaissant que le parcours de chaque personne est unique.<\/p>\n

En fin de compte, L’Annexe est devenue bien plus qu’une destination. C’est aussi un point de rassemblement, une rampe de lancement et un espace o\u00f9 l’on peut faire une pause et trouver du soutien, des ressources et de l’amiti\u00e9 tout en naviguant sur le chemin sinueux de la vie.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n

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\n X marque le coup\n <\/h2>\n \n \n\n
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Le logo final \u00e9voque une carte au tr\u00e9sor. La ligne en pointill\u00e9 trace un chemin \u00e0 travers le mot-symbole, tra\u00e7ant le parcours d’un individu qui s’\u00e9tend vers l’ext\u00e9rieur et au-del\u00e0, vers l’avenir. L’accent mis sur le X met en avant la m\u00e9taphore de la carte au tr\u00e9sor, mais \u00e9voque \u00e9galement un \u00e9l\u00e9ment d’anonymat et de non-conformit\u00e9 – un sentiment important pour les personnes qui se sentent souvent exclues.<\/p>\n

Des formes douces et rondes avec des textures peintes agissent comme des \u00eelots et servent \u00e0 cr\u00e9er un sentiment de profondeur sur lequel le texte et la ligne peuvent se d\u00e9placer. L’effet global est une apesanteur fluide, entourant chaque \u00e9l\u00e9ment d’une \u00e9treinte confortable.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Fournir le guide de jeu\n <\/h2>\n \n \n\n
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Une fois le logo final et les \u00e9l\u00e9ments de la marque approuv\u00e9s, nous avons cr\u00e9\u00e9 le cahier des charges de la marque, qui comprend les polices de caract\u00e8res pour le web et l’impression, la taille et les r\u00e8gles du logo, les palettes de couleurs, les r\u00e8gles du slogan, les recommandations en mati\u00e8re d’imagerie, l’iconographie, ainsi que la voix et le ton de la marque.<\/p>\n

Nous avons fourni des mod\u00e8les de cartes de visite, de papier \u00e0 en-t\u00eate et de documents \u00e0 usage administratif.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n

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\n Regarder vers l’avenir\n <\/h2>\n \n \n\n
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Nous avons fourni une feuille de route strat\u00e9gique aux \u00e9quipes d’Ometz et de L’Annexe pour faciliter le lancement du centre en 2020. La feuille de route comprenait des recommandations pour un lancement strat\u00e9gique avec des actifs tels que des personas pour le nouveau centre, des pages d’atterrissage, du contenu social et d’email, des activations en personne et plus encore.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment nous avons con\u00e7u une identit\u00e9 de marque contemporaine et d\u00e9velopp\u00e9 une strat\u00e9gie de d\u00e9nomination pour ce centre \u00e0 but non lucratif, afin de garantir un lancement convaincant et un d\u00e9marrage percutant.<\/p>\n","protected":false},"featured_media":6870,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","tw_project_category":[802],"tw_project_tag":[809,808,813,810,806],"tw_service_category":[816,815],"class_list":["post-9262","tw_project","type-tw_project","status-publish","has-post-thumbnail","hentry","tw_project_category-image-de-marque","tw_project_tag-branding-fr","tw_project_tag-design-fr","tw_project_tag-featured-fr","tw_project_tag-naming-fr","tw_project_tag-strategy-fr","tw_service_category-creation","tw_service_category-strategie"],"acf":[],"yoast_head":"\nL'Annexe - Finding your place - Third Wunder<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment nous avons cr\u00e9\u00e9 une identit\u00e9 de marque contemporaine et d\u00e9velopp\u00e9 une strat\u00e9gie de d\u00e9nomination pour cette organisation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/work\/annexe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Annexe - 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