{"id":9296,"date":"2017-11-15T09:00:09","date_gmt":"2017-11-15T14:00:09","guid":{"rendered":"https:\/\/thirdwunder.com\/work\/loreal-professionnel\/"},"modified":"2024-11-17T02:42:08","modified_gmt":"2024-11-17T07:42:08","slug":"loreal-professionnel","status":"publish","type":"tw_project","link":"https:\/\/thirdwunder.com\/fr\/work\/loreal-professionnel\/","title":{"rendered":"L&rsquo;Or\u00e9al Professionnel"},"content":{"rendered":"            <\/div><header id=\"block_8f8c806dda9751c054290b3e5b9e7e8f\" \n    class=\"block_8f8c806dda9751c054290b3e5b9e7e8f tw-section content-section-multimedia uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section uk-padding-remove uk-flex uk-flex-middle uk-width-1-1 uk-section-default  layout-grid uk-background-norepeat uk-background-cover uk-preserve-color uk-background-center-right uk-background-scroll uk-background-image header-section layout-multimedia layout-multimedia-none uk-overflow-hidden uk-position-cover\"\n    uk-img data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3-1024x600.jpg\" data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3-400x234.jpg 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3-800x469.jpg 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3-1200x703.jpg 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3-1600x938.jpg 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2017\/11\/LOreal_Builder_BG_P3.jpg 2048w\" data-sizes=\"(max-width: 500px) 400px, (max-width: 800px) 800px, (max-width: 1024px) 1024px, (max-width: 1200px) 1200px, (max-width: 1600px) 1600px, (max-width: 2048px) 2048px\"\n    uk-height-viewport=\"offset-top: true; offset-bottom: 25; min-height: 450\"    >\n    \n    \n    \n    <div class=\" uk-width-1-1 uk-position-cover uk-padding-remove uk-flex uk-flex-middle\">    \n    <!-- Open Wrapper-->\n    <div class=\"uk-container uk-container-xsmall uk-container-expand-center   uk-position-relative\">\n    <!-- Open Wrapper Inner --> <div>\n        \n    <div class=\"uk-grid uk-grid-item-match uk-position-relative  uk-grid-medium\" uk-grid uk-height-match><!-- Open Grid -->\n                <div class=\"uk-width-1-1 uk-width-expand@s uk-flex uk-flex-middle\" style=\"\">\n            <div  >\n            <header class=\"section-header uk-margin-bottom uk-text-center uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n            <div class=\"uk-h4 uk-margin-small content-section-subtitle\">\n        L&rsquo;Or\u00e9al Professionnel Canada\n        <\/div>\n    \n            \n        <h1 class=\"uk-heading-small uk-heading-primary uk-margin-remove-top  content-section-title \">\n            #MyExpert Campaign\n        <\/h1>\n            \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>L&rsquo;Or\u00e9al est un leader mondial dans l&rsquo;industrie des soins capillaires et des cosm\u00e9tiques.La mission du groupe est d&rsquo;offrir le meilleur de l&rsquo;innovation en mati\u00e8re de beaut\u00e9 aux gens du monde entier.<\/p>\n    <\/div>\n    <\/header>\n            <\/div>\n        <\/div>\n            \n                <div\n                    class=\"block-none uk-inline uk-width-1-1 uk-width-1-3@m uk-flex uk-flex-last@m uk-flex-middle@m \">\n                    <div class=\"\"><\/div>                <\/div>\n            \n    <\/div>    <\/div><!-- Close Grid -->\n        <\/div><!-- Close Inner Wrapper -->\n<\/div><!-- Close Wrapper-->    <\/header>\n    \n\n<div class=\"uk-container uk-container-xsmall\" >\n        \n\n<\/div><section id=\"block_ca0ba68a61228078fe35f255047c1b9a\" \n    class=\"block_ca0ba68a61228078fe35f255047c1b9a tw-section content-section-grid uk-preserve-color  uk-position-relative uk-section uk-section-overlap  uk-section-default  layout-grid layout-grid layout-grid-card\"\n    \n        >\n    \n    \n    \n        \n    <!-- Open Wrapper-->\n    <div class=\"uk-container uk-container-expand-center   uk-position-relative\">\n    <!-- Open Wrapper Inner --> <div>\n        \n    <div class=\"uk-grid uk-grid-item-match uk-position-relative  uk-grid-collapse\" uk-grid uk-height-match><!-- Open Grid -->\n            \n    <div class=\"uk-width-1-1 uk-width-1-1@m uk-flex uk-flex-first uk-flex-left\">\n        <section id=\"block_ca0ba68a61228078fe35f255047c1b9a-grid-blocks-card\" class=\"layout-grid-blocks-card  uk-width-1-1\">\n    <div class=\"uk-grid uk-grid-match uk-flex-top uk-grid-medium\" uk-grid>\n        <div class=\"uk-width-1-1 uk-flex-first  uk-width-1-4@m  uk-flex-first@m\">\n            <figure>\n                <img decoding=\"async\"\n                    src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2019\/12\/loreal_logo_black-800x320.png\" \n                    data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2019\/12\/loreal_logo_black-800x320.png\"\n                    alt=\"\"\n                    width=\"800\"\n                    height=\"320\"\n                    class=\"uk-width-1-1 uk-width-responsive\"\n                    uk-img=\"loading:lazy\"\n                \/>\n            <\/figure>\n        <\/div>\n        <div class=\"uk-width-1-1 uk-width-expand@m\">\n            <div>\n    <div class=\"content-cards uk-grid  uk-grid-medium uk-flex-right uk-child-width-1-1  uk-child-width-1-2@m  uk-child-width-1-1  uk-flex-top \" uk-grid uk-height-match=\".uk-card-body\">\n                <div class=\"loop-container\">\n            <div id=\"block_ca0ba68a61228078fe35f255047c1b9a-0\" class=\"content-item-card uk-overflow-hidden uk-dark  uk-card-medium uk-text-left  \" >\n    \n        \n        <div class=\"uk-card-body content-item-content uk-padding-small   uk-padding-remove-horizontal \">\n        \n        <h3 class=\"content-item-title uk-h3 uk-card-title-small   uk-margin-small\" style=\"margin-bottom:5px;\">\n                        Le mandat                    <\/h3>\n\n        \n                    <div class=\"content-item-desc uk-text-medium\"><p>L&rsquo;Or\u00e9al Professionnel souhaitait lancer un concours bilingue attrayant en vue de promouvoir sa nouvelle gamme de produits SerieExpert. Les participants pouvaient gagner un an de produits capillaires gratuits de la nouvelle gamme.<\/p>\r\n\r\n<p>\u00c0 l&rsquo;instar de notre travail avec K\u00e9rastase, L&rsquo;Or\u00e9al Professionnel souhaitait cr\u00e9er une exp\u00e9rience au cours de laquelle les participants \u00e9valueraient leurs besoins en mati\u00e8re de soins capillaires afin d&rsquo;obtenir des recommandations de produits personnalis\u00e9s, ainsi que les salons de coiffure \u00e0 proximit\u00e9 qui vendaient la nouvelle gamme.<\/p><\/div>\n            <\/div>\n    \n            <\/div>        <\/div>\n                <div class=\"loop-container\">\n            <div id=\"block_ca0ba68a61228078fe35f255047c1b9a-1\" class=\"content-item-card uk-overflow-hidden uk-dark  uk-card-medium uk-text-left  \" >\n    \n        \n        <div class=\"uk-card-body content-item-content uk-padding-small   uk-padding-remove-horizontal \">\n        \n        <h3 class=\"content-item-title uk-h3 uk-card-title-small uk-heading-primary  uk-margin-small\" style=\"margin-bottom:5px;\">\n                        La mission                    <\/h3>\n\n        \n                    <div class=\"content-item-desc uk-text-medium\">L&rsquo;objectif de L&rsquo;Or\u00e9al Professionnel \u00e9tait de pr\u00e9senter la nouvelle ligne et d&rsquo;am\u00e9liorer les donn\u00e9es relatives \u00e0 sa base de client\u00e8le en acqu\u00e9rant des connaissances sur les besoins de ses clients en mati\u00e8re de soins capillaires. Les informations collect\u00e9es ont \u00e9t\u00e9 saisies dans leur CRM pour de meilleures campagnes de marketing direct avec des recommandations personnalis\u00e9es.<\/div>\n            <\/div>\n    \n            <\/div>        <\/div>\n            <\/div>\n<\/div><\/div><\/div>\n<\/section>    <\/div>\n\n        <\/div><!-- Close Grid -->\n        <\/div><!-- Close Inner Wrapper -->\n<\/div><!-- Close Wrapper-->    <\/section>\n    \n\n<div class=\"uk-container uk-container-xsmall\" >\n\n\n            <\/div><section id=\"block_3e3f55a4233450c2a0aa7e871cbea41b\" \n    class=\"block_3e3f55a4233450c2a0aa7e871cbea41b tw-section content-section-multimedia uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-default  layout-grid uk-background-norepeat uk-background-cover uk-preserve-color uk-background-center-left uk-background-scroll uk-background-image layout-multimedia layout-multimedia-image uk-overflow-hidden\"\n    uk-img data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background-1024x667.jpg\" data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background-400x261.jpg 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background-800x521.jpg 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background.jpg 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background.jpg 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Hair-Background.jpg 2048w\" data-sizes=\"(max-width: 500px) 400px, (max-width: 800px) 800px, (max-width: 1024px) 1024px, (max-width: 1200px) 1200px, (max-width: 1600px) 1600px, (max-width: 2048px) 2048px\"\n        >\n    \n    \n    \n        \n    <!-- Open Wrapper-->\n    <div class=\"uk-container uk-container-xsmall uk-container-expand-left   uk-position-relative\">\n    <!-- Open Wrapper Inner --> <div>\n        \n    <div class=\"uk-grid uk-grid-item-match uk-position-relative  uk-grid-medium\" uk-grid uk-height-match><!-- Open Grid -->\n                <div class=\"uk-width-1-1 uk-width-expand@s uk-flex uk-flex-middle\" style=\"\">\n            <div  >\n            <header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n    \n            \n        <h2 class=\"uk-h2  uk-margin-remove-top  content-section-title \">\n            Faire des libs folles\n        <\/h2>\n            \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>Nous avons travaill\u00e9 avec l&rsquo;\u00e9quipe de L&rsquo;Or\u00e9al Professionnel pour d\u00e9velopper un texte de marketing exp\u00e9rientiel pour les pages du concours afin d&rsquo;aborder \u00e0 la fois le ton de la marque et une exp\u00e9rience d&rsquo;auto-r\u00e9flexion engageante pour l&rsquo;utilisateur.<\/p>\n<p>Pour mettre l&rsquo;utilisateur en meilleure position pour se voir acheter les produits, nous avons d\u00e9velopp\u00e9 un quiz de diagnostic en plusieurs \u00e9tapes, dans le style <i>mad lib<\/i>, o\u00f9 chaque \u00e9tape demandait aux participants des informations sur leur type de cheveux, leur style et leurs habitudes de soin. Ce type de campagne personnalis\u00e9e devrait conduire \u00e0 un taux de conversion plus \u00e9lev\u00e9.<\/p>\n    <\/div>\n    <\/header>\n            <\/div>\n        <\/div>\n            \n                <div\n                    class=\"block-image uk-inline uk-width-1-1 uk-width-2-3@m uk-flex uk-flex-first@m uk-flex-middle@m \">\n                    <section class=\"uk-width-1-1\">\n<figure id=\"block_3e3f55a4233450c2a0aa7e871cbea41b\"\n    class=\"section-image uk-height-1-1 uk-margin-remove-bottom uk-flex uk-flex-middle   uk-dark             \"\n        \n    >\n\n        <img\n        data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1-400x346.png\"\n        data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1-400x346.png 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1-800x693.png 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1.png 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1.png 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Mad-Lib-1.png 2048w\"\n        data-sizes=\"(max-width: 400px) 400px, (max-width: 800px) 800px, (max-width: 1200px ) 1200px, (max-width: 1600px ) 1600px, (max-width: 2048px ) 2048px\"\n        width=\"400\"\n        height=\"346\"\n        alt=\"\"\n        class=\"uk-width-1-1 uk-responsive-width \"\n                    uk-scrollspy=\"cls: uk-animation-fade; repeat: true\"\n            uk-img=\"\"\n                            \/>\n<\/figure>\n<\/section>\n                <\/div>\n            \n        <\/div><!-- Close Grid -->\n        <\/div><!-- Close Inner Wrapper -->\n<\/div><!-- Close Wrapper-->    <\/section>\n    \n\n<div class=\"uk-container uk-container-xsmall\" >\n        \n\n<\/div><section id=\"content-parallax-block_dfd313e02df18bbee23c128d1d4df534\" \n    class=\"content-parallax-block_dfd313e02df18bbee23c128d1d4df534 tw-section content-section-parallax uk-preserve-color  uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-default  layout-grid layout-parallax layout-parallax-grid uk-overflow-hidden\"\n    \n        >\n    \n    \n    \n        \n    <!-- Open Wrapper-->\n    <div class=\"uk-container uk-container-expand-center   uk-position-relative\">\n    <!-- Open Wrapper Inner --> <div>\n        \n    <div class=\"uk-grid uk-grid-item-match uk-position-relative  uk-grid-medium\" uk-grid uk-height-match><!-- Open Grid -->\n                <div class=\"uk-width-1-1 uk-width-expand@s uk-flex uk-flex-middle\" style=\"\">\n            <div  >\n            <header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n    \n            \n        <h2 class=\"uk-h2  uk-margin-remove-top  content-section-title \">\n            Produits d&rsquo;analyse \n        <\/h2>\n            \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>\u00c0 partir des r\u00e9sultats du quiz, nous avons analys\u00e9 les r\u00e9ponses soumises \u00e0 l&rsquo;aide d&rsquo;une matrice afin de pr\u00e9senter des recommandations personnalis\u00e9es de produits de la nouvelle gamme.<\/p>\n<p>La page de r\u00e9sultats comprenait un r\u00e9capitulatif des r\u00e9ponses de chaque participant, les produits recommand\u00e9s par L&rsquo;Or\u00e9al et les salons de coiffure \u00e0 proximit\u00e9 o\u00f9 ils pouvaient acheter les produits en fonction de leur code postal.<\/p>\n    <\/div>\n    <\/header>\n            <\/div>\n        <\/div>\n            \n    <div class=\"uk-width-1-1 uk-width-2-3@m uk-flex-first@m\" style=\"z-index:1;\">\n        <section id=\"content-parallax-block_dfd313e02df18bbee23c128d1d4df534-parallax-blocks-grid\" class=\"layout-parallax-blocks-grid\" >\n<div class=\"uk-panel uk-position-relative uk-margin-top uk-margin-bottom uk-padding-large uk-padding-remove-horizontal uk-width-1-1 uk-flex uk-flex-middle uk-flex-center\" >\n    <figure class=\"uk-overflow-hidden uk-width-4-5 \" style=\"z-index:2;\" uk-parallax=\"y:0,45;  viewport:1;\" uk-scrollspy=\"cls: uk-animation-fade; repeat:true; delay: 100;\">\n                    <img loading=\"lazy\" data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Results-Page-1-800x691.png\" \n                width=\"800\" \n                height=\"691\" \n                alt=\"\" \n                class=\"parallax-media-main-image uk-width-1-1\"\n                uk-img=\"\" \n                loading=\"lazy\"\n            \/>\n            <\/figure>\n\n            <figure\n            id=\"parallax-top_left\"\n            class=\"uk-position-absolute uk-width-1-2 uk-width-1-3@s uk-width-1-3@m uk-overflow-hidden uk-margin-remove-vertical uk-text-left uk-position-top-left  \"\n            style=\" z-index: 3; \"\n            uk-parallax=\"y: 50,-60; easing: 1; viewport:1;\"\n            uk-scrollspy=\"cls: uk-animation-fade; repeat:true; delay: 100;\"\n        >\n                            <img\n                    id=\"\"\n                    class=\"parallax-media-main-image uk-width-1-1\"\n                    data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Parallax-Bottles-02-400x433.png\"\n                    width=\"400\"\n                    height=\"433\"\n                    alt=\"\"\n                    uk-img=\"\"\n\n                \/>\n                    <\/figure>\n            <figure\n            id=\"parallax-top_right\"\n            class=\"uk-position-absolute uk-width-1-2 uk-width-1-3@s uk-width-1-3@m uk-overflow-hidden uk-margin-remove-vertical uk-text-right uk-position-top-right  uk-width-1-4@l uk-visible@m\"\n            style=\" z-index: 3; right:-3%;\"\n            uk-parallax=\"y: -50,50; easing: 1; viewport: 1;\"\n            uk-scrollspy=\"cls: uk-animation-fade; repeat:true; delay: 100;\"\n        >\n                            <img\n                    id=\"\"\n                    class=\"parallax-media-main-image uk-width-1-1\"\n                    data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/10\/spacer-400x400.png\"\n                    width=\"400\"\n                    height=\"400\"\n                    alt=\"\"\n                    uk-img=\"\"\n\n                \/>\n                    <\/figure>\n            <figure\n            id=\"parallax-bottom_left\"\n            class=\"uk-position-absolute uk-width-1-2 uk-width-1-3@s uk-width-1-3@m uk-overflow-hidden uk-margin-remove-vertical uk-text-left uk-position-bottom-left  uk-width-1-4@l uk-visible@m\"\n            style=\" z-index: 1; left:5%;\"\n            uk-parallax=\"y: -50,50; easing: 1; viewport: 1;\"\n            uk-scrollspy=\"cls: uk-animation-fade; repeat:true; delay: 100;\"\n        >\n                            <img\n                    id=\"\"\n                    class=\"parallax-media-main-image uk-width-1-1\"\n                    data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/10\/spacer-400x400.png\"\n                    width=\"400\"\n                    height=\"400\"\n                    alt=\"\"\n                    uk-img=\"\"\n\n                \/>\n                    <\/figure>\n            <figure\n            id=\"parallax-bottom_right\"\n            class=\"uk-position-absolute uk-width-1-2 uk-width-1-3@s uk-width-1-3@m uk-overflow-hidden uk-margin-remove-vertical uk-text-right uk-position-bottom-right  \"\n            style=\" z-index: 3; right:-1.5%;\"\n            uk-parallax=\"y: -35,100; easing: -0.75; viewport: 0.55\"\n            uk-scrollspy=\"cls: uk-animation-fade; repeat:true; delay: 100;\"\n        >\n                            <img\n                    id=\"\"\n                    class=\"parallax-media-main-image uk-width-1-1\"\n                    data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Parallax-Bottles-01-1-400x645.png\"\n                    width=\"400\"\n                    height=\"645\"\n                    alt=\"\"\n                    uk-img=\"\"\n\n                \/>\n                    <\/figure>\n    <\/div>\n<\/section>    <\/div>\n\n        <\/div><!-- Close Grid -->\n        <\/div><!-- Close Inner Wrapper -->\n<\/div><!-- Close Wrapper-->    <\/section>\n    \n\n<div class=\"uk-container uk-container-xsmall\" >\n\n\n            <\/div><div class=\"contained-wrapper uk-preserve-color uk-section uk-background-default uk-section-small\"><div class=\"uk-container uk-container-small uk-container-expand-center\">\n<section id=\"block_e830cbf30824890c908fd56246a6ff31\" \n    class=\"block_e830cbf30824890c908fd56246a6ff31 tw-section content-section-multimedia uk-preserve-color uk-border-rounded uk-position-relative uk-section uk-section-overlap uk-section-small uk-section-muted  layout-grid layout-multimedia layout-multimedia-image\"\n    \n        uk-parallax=\"bgy: +100\">\n    \n    <div class=\"uk-position-cover uk-overlay uk-padding-remove uk-visible@m\" >\n\t<div class=\"uk-grid uk-height-1-1 uk-flex-right uk-flex-top\">\n\t\t<figure class=\" uk-width-1-5 uk-dark\"  >\n\t\t\t<img loading=\"lazy\" data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Parallax-Bottles-01-1.png\" \n\t\t\t\talt=\"Parallax Bottles 01\"\n\t\t\t\twidth=\"\"\n\t\t\t\theight=\"\"\n\t\t\t\tclass=\"uk-width-1-1 uk-img-responsive\"\n\t\t\t\tuk-img\t\t\t\/>\n\t\t<\/figure>\n\t<\/div>\n<\/div>\n\n    \n        \n    <!-- Open Wrapper-->\n    <div class=\" uk-panel uk-padding    uk-position-relative\">\n    <!-- Open Wrapper Inner --> <div>\n        \n    <div class=\"uk-grid uk-grid-item-match uk-position-relative  uk-grid-medium\" uk-grid uk-height-match><!-- Open Grid -->\n                <div class=\"uk-width-1-1 uk-width-expand@s uk-flex uk-flex-middle\" style=\"\">\n            <div  >\n            <header class=\"section-header uk-margin-bottom uk-text-left uk-dark \" uk-scrollspy=\"cls: uk-animation-slide-left-small; delay: 300; \" >  \n    \n            \n        <h2 class=\"uk-h2  uk-margin-remove-top  content-section-title \">\n            Suivi et rapports\n        <\/h2>\n            \n    \n\n        <div class=\"content-section-description uk-text-medium uk-column-1-1@m \">\n        <p>La page d&rsquo;atterrissage bilingue et adapt\u00e9e aux t\u00e9l\u00e9phones portables a \u00e9t\u00e9 d\u00e9velopp\u00e9e pour suivre l&rsquo;activit\u00e9 en fonction de la langue, de la localisation, des donn\u00e9es d\u00e9mographiques et plus encore, \u00e0 l&rsquo;aide de Google Tag Manager et Google Analytics. Toutes les entr\u00e9es ont \u00e9t\u00e9 suivies et rapport\u00e9es \u00e0 l&rsquo;\u00e9quipe de L&rsquo;Or\u00e9al Professionnel \u00e0 l&rsquo;aide de tableaux de bord faciles \u00e0 lire et \u00e0 visualiser.<\/p>\n    <\/div>\n    <\/header>\n            <\/div>\n        <\/div>\n            \n                <div\n                    class=\"block-image uk-inline uk-width-1-1 uk-width-1-3@m uk-flex uk-flex-last@m uk-flex-middle@m \">\n                    <section class=\"uk-width-1-1\">\n<figure id=\"block_e830cbf30824890c908fd56246a6ff31\"\n    class=\"section-image uk-height-1-1 uk-margin-remove-bottom uk-flex uk-flex-middle   uk-dark             \"\n        \n    >\n\n        <img\n        data-src=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard-400x426.png\"\n        data-srcset=\"https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard-400x426.png 400w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard-800x853.png 800w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard.png 1200w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard.png 1600w, https:\/\/thirdwunder.com\/wp-content\/uploads\/2020\/02\/Dashboard.png 2048w\"\n        data-sizes=\"(max-width: 400px) 400px, (max-width: 800px) 800px, (max-width: 1200px ) 1200px, (max-width: 1600px ) 1600px, (max-width: 2048px ) 2048px\"\n        width=\"400\"\n        height=\"426\"\n        alt=\"\"\n        class=\"uk-width-1-1 uk-responsive-width \"\n                    uk-scrollspy=\"cls: uk-animation-fade; 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row:false;\">\n        <div class=\"loop-container\">\n        <div id=\"block_9d3e5b084c9885670620f85f3ba26790-0\" \n            class=\"content-item-tile uk-inline uk-overflow-hidden uk-dark uk-tile uk-tile-  uk-padding-medium uk-text-left uk-border-rounded uk-box-shadow-medium uk-width-1-1\"\n    >\n        <div class=\"uk-overlay uk-position-cover uk-overlay-default \"><\/div>\n        \n    \n    <div class=\"content-item-content uk-position-relative \">\n                    <div class=\"uk-h5 uk-margin-small uk-margin-remove-bottom\"><\/div>\n                        <h3 class=\"content-item-title uk-margin-remove-top uk-margin-small-bottom uk-h1 uk-heading-primary\" style=\"margin-bottom:5px;\">\n                                    Les r\u00e9sultats                                 <\/h3>\n                \n        \n                    <div class=\"content-item-desc uk-text-medium\"><p>La campagne #MyExpert a \u00e9t\u00e9 pr\u00e9sent\u00e9e lors d&rsquo;un \u00e9v\u00e9nement sur place consacr\u00e9 aux soins capillaires, et les participants sont venus en masse pour tester le quiz.<\/p>\r\n\r\n<p>Face \u00e0 ce succ\u00e8s, L&rsquo;Or\u00e9al Professionnel a introduit le quiz dans les salons affili\u00e9s, o\u00f9 les propri\u00e9taires ont pr\u00e9sent\u00e9 le quiz aux clientes qui attendaient leur rendez-vous sur une tablette. Cela a permis de pr\u00e9senter la nouvelle gamme de produits aux clients dans le salon, permettant aux propri\u00e9taires de vendre les produits directement.<\/p>\r\n\r\n<p class=\"uk-text-large uk-text-bold\">La page d&rsquo;atterrissage et le quiz ont enregistr\u00e9 un taux de conversion incroyable de 69 % au cours de la campagne.<\/p><\/div>\n        \n            <\/div>\n<\/div>    <\/div>\n    <\/div>\n\n<\/div><\/div><\/div>\n<\/section>    <\/div>\n\n        <\/div><!-- Close Grid -->\n        <\/div><!-- Close Inner Wrapper -->\n<\/div><!-- Close Wrapper-->    <\/section>\n    \n\n<div class=\"uk-container uk-container-xsmall\" >\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;Or\u00e9al Professionnel souhaitait lancer un concours bilingue attrayant pour promouvoir sa nouvelle gamme de produits SerieExpert. Les participants pouvaient gagner un an de produits capillaires gratuits de la nouvelle gamme.<\/p>\n","protected":false},"featured_media":6754,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","tw_project_category":[801],"tw_project_tag":[812],"tw_service_category":[816,817,818,815],"class_list":["post-9296","tw_project","type-tw_project","status-publish","has-post-thumbnail","hentry","tw_project_category-campagnes","tw_project_tag-homepage-fr","tw_service_category-creation","tw_service_category-developpement","tw_service_category-marketing-fr","tw_service_category-strategie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;Or\u00e9al Professionnel - Third Wunder<\/title>\n<meta name=\"description\" content=\"L&#039;Or\u00e9al Professionnel souhaitait lancer un concours bilingue pour promouvoir sa nouvelle ligne de produits SerieExpert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/work\/loreal-professionnel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Or\u00e9al Professionnel - 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