{"id":9300,"date":"2017-06-02T09:00:30","date_gmt":"2017-06-02T13:00:30","guid":{"rendered":"https:\/\/thirdwunder.com\/work\/loreal-canada\/"},"modified":"2024-11-17T02:42:00","modified_gmt":"2024-11-17T07:42:00","slug":"loreal-canada","status":"publish","type":"tw_project","link":"https:\/\/thirdwunder.com\/fr\/work\/loreal-canada\/","title":{"rendered":"L’Or\u00e9al Canada"},"content":{"rendered":" <\/div>
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\n L’Or\u00e9al Canada\n <\/h1>\n \n \n\n
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L’Or\u00e9al est un leader mondial dans l’industrie des soins capillaires et des cosm\u00e9tiques. La mission du groupe est d’offrir le meilleur de l’innovation en mati\u00e8re de beaut\u00e9 aux gens du monde entier.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Le mandat\n <\/h2>\n \n \n\n
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L’Or\u00e9al Canada lan\u00e7ait de nouveaux programmes de fid\u00e9lisation B2B au Canada, sur la base d’un cadre existant aux \u00c9tats-Unis. Les diff\u00e9rences significatives entre les march\u00e9s canadien et am\u00e9ricain ont n\u00e9cessit\u00e9 une approche sp\u00e9cifique \u00e0 chaque r\u00e9gion.<\/p>\n

Chaque programme de sous-marque du g\u00e9ant de la distribution (L’Or\u00e9al Professional Paris, Redken et Matrix) n\u00e9cessitait une exp\u00e9rience utilisateur, une image de marque et un look and feel sp\u00e9cifiques.<\/p>\n

L’objectif \u00e9tait de cr\u00e9er des plateformes de fid\u00e9lisation pour les principales sous-marques de produits capillaires de L’Or\u00e9al qui offriraient une exp\u00e9rience exceptionnelle aux propri\u00e9taires de salons de coiffure, tout en capitalisant sur l’efficacit\u00e9 des co\u00fbts en lan\u00e7ant les trois programmes diff\u00e9rents sur la base de la m\u00eame fonctionnalit\u00e9 de base.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Analyse des besoins\n <\/h2>\n \n \n\n
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To identify key data points, business logic and analyze the existing US systems to be integrated on the Canadian platforms, we collaborated with L\u2019Or\u00e9al Canada and other third parties to draft the sitemap for one of the websites, to be adapted for the remaining 2 brands.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n L’architecture du cadre\n <\/h2>\n \n \n\n
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We needed to define a master UX for the new sites using the existing US framework to maximize efficiency. Our team worked with brand managers and L\u2019Or\u00e9al\u2019s developer, OSF, to develop a flow that would accommodate the requirements for all 3 Canadian programs.<\/p>\n

In total, we developed 300+ wireframes for web and email user flows to document the functionality and use cases.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n

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\n 274 <\/h3>\n\n \n
Wireframes de sites web et d’e-mails<\/div>\n <\/div>\n \n <\/div> <\/div>\n
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Mises en page de sites web et d’e-mails<\/div>\n <\/div>\n \n <\/div> <\/div>\n
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\n 36 <\/h3>\n\n \n
Ponts copi\u00e9s<\/div>\n <\/div>\n \n <\/div> <\/div>\n <\/div>\n<\/section> <\/div>\n\n <\/div>\n <\/div>\n<\/div> <\/section>\n<\/div><\/div> \n\n
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\n Styliser les marques\n <\/h2>\n \n \n\n
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Chaque marque disposait de lignes directrices g\u00e9n\u00e9rales, mais avait besoin d’extensions de marque pour ses programmes de fid\u00e9lisation. Nous avons travaill\u00e9 avec la designer Christine Teixeira pour produire des concepts de travail et des planches d’ambiance, \u00e0 partir desquels chaque \u00e9quipe a choisi un concept \u00e0 d\u00e9velopper et \u00e0 finaliser en tant que marque de leur programme.<\/p>\n

Une fois la marque de chaque programme approuv\u00e9e, nous avons produit des directives de marque compl\u00e8tes et con\u00e7u des mod\u00e8les de sites web et d’e-mails r\u00e9actifs pour chaque marque en utilisant notre cadre UX.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n

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\n Un seul jeu de cartes pour tous\n <\/h2>\n \n \n\n
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Dans le cadre de ce projet, nous avons \u00e9t\u00e9 mandat\u00e9s une seconde fois pour cr\u00e9er du contenu en anglais et en fran\u00e7ais pour le site web et les e-mails de chaque marque, en utilisant la m\u00eame strat\u00e9gie d’efficacit\u00e9 que celle utilis\u00e9e pour cr\u00e9er les sites.<\/p>\n

En basant le contenu sur la plateforme am\u00e9ricaine, nous avons d\u00e9velopp\u00e9 un mod\u00e8le de copie \u00e0 appliquer \u00e0 chaque marque, avec des it\u00e9rations qui refl\u00e8tent les conventions de d\u00e9nomination et le ton de chaque marque.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n Le r\u00e9sultat\n <\/h2>\n \n \n\n
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En collaboration avec diverses parties telles que 500Friends, OSF, SAP et Salesforce, nous avons atteint les objectifs commerciaux g\u00e9n\u00e9raux de L’Or\u00e9al en r\u00e9duisant de 50 % le co\u00fbt global et le temps n\u00e9cessaire \u00e0 la r\u00e9alisation de trois projets distincts, en cr\u00e9ant une m\u00e9thodologie qui prend en compte le programme de chaque marque dans un contexte plus large.<\/p>\n <\/div>\n <\/header>\n <\/div>\n <\/div>\n \n \n

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\n ","protected":false},"excerpt":{"rendered":"

D\u00e9couvrez comment nous avons innov\u00e9 les trois programmes de fid\u00e9lisation m\u00e9morables et rentables de L’Or\u00e9al pour les propri\u00e9taires de salons de coiffure et comment nous avons cultiv\u00e9 le style de la marque num\u00e9rique.<\/p>\n","protected":false},"featured_media":6832,"parent":0,"comment_status":"closed","ping_status":"closed","template":"","tw_project_category":[801,802,800],"tw_project_tag":[],"tw_service_category":[816,817,818,815],"class_list":["post-9300","tw_project","type-tw_project","status-publish","has-post-thumbnail","hentry","tw_project_category-campagnes","tw_project_category-image-de-marque","tw_project_category-sites-web","tw_service_category-creation","tw_service_category-developpement","tw_service_category-marketing-fr","tw_service_category-strategie"],"acf":[],"yoast_head":"\nL'Or\u00e9al Canada - Third Wunder<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment nous avons innov\u00e9 les trois programmes de fid\u00e9lisation rentables de L'Or\u00e9al pour les propri\u00e9taires de salons de coiffure.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thirdwunder.com\/fr\/work\/loreal-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'Or\u00e9al Canada - 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