Third Wunder - With Wunder Webinar

Better Meta Ads Start With Research, Not Targeting

15 juillet 2026 / Registration Closed

Creative is your biggest lever on Meta, but most brands treat producing it like guesswork. Here’s the research-first framework that took one brand from $1M a year to $1M a month.

How customer insight, not Ads Manager settings, builds campaigns that scale further and waste less budget

Plenty of brands are spending more on Meta without scaling. They understand that creative is their primary leverage, but they’re still treating production like guesswork: pulling ideas out of thin air, throwing them at the wall, and hoping something sticks.
So they blame their targeting. They tweak settings in Ads Manager, chase the latest optimization hack, and pour more budget into hunting for one magical winning ad. It’s an exhausting, costly loop of guessing, producing, and hoping, with no repeatable way to know why anything worked or how to do it again. This 30-minute webinar shows you the way out: a research-first framework for Meta creative that starts stronger, scales further, and wastes less budget along the way.

Stop Chasing Targeting Hacks and Magical Ads

When creative is your biggest lever but you have no process for producing it, every campaign is a gamble. The brands breaking out of that loop moved their starting line before spending a dollar. It’s the exact research-first framework Carousel Creative used to scale Perfectly Snug from $1M in annual revenue to its first $1M month in under two years, increasing Meta spend more than 5X along the way. That growth came from a repeatable process they could run again and again.

Founder, Carousel Creative

Leah Mazur

Leah Mazur is the founder of Carousel Creative, a Meta advertising consultancy she has run since 2017. She helps brands improve advertising performance through a research-driven approach to creative development rooted in consumer psychology and continuous testing.

Third Wunder - With Wunder Webinar - Leah Mazur - Creative Carousel - Guest - Webinar

What You’ll Learn

In 30 minutes, Leah Mazur walks through the research-first system she uses to build Meta creative that scales. You’ll leave knowing how to:

  • Mine customer language for validated ad angles. Pull the exact words, rituals, and objections out of reviews, competitor reviews, Reddit threads, and interviews, so every campaign starts from concepts your buyers have already proven they care about.
  • Let your creative do the targeting. Simplify your account structure, feed the algorithm stronger creative, and watch it reward you with the right audience at lower CPMs.
  • Build a creative ecosystem, not a lottery ticket. Engineer a library of diverse messaging, formats, and use cases so almost any potential buyer finds an ad written directly to them.

Why This Matters

Acquiring customers on Meta keeps getting more expensive, and the gap between brands that produce creative with intention and brands that guess is widening fast. The guessers keep pouring budget into Ads Manager settings and one-off ad experiments, watching their costs climb while their results flatten.

The brands that win treat creative as a research problem, not a brainstorming exercise. They start with what their customers actually say, let strong creative do the targeting, and build a resilient library of ads that compounds over time. That’s how Carousel Creative scaled Perfectly Snug from $1M a year to $1M a month, and it’s the exact approach you’ll be able to apply to your own campaigns after this session.