Glossary

Design

Clear definitions of the design terms that matter — from UX principles and design systems to typography, accessibility, and visual hierarchy. A reference for designers, marketers, and anyone making decisions about how things look and feel.

Clear definitions of the design terms that matter — from UX principles and design systems to typography, accessibility, and visual hierarchy. A reference for designers, marketers, and anyone making decisions about how things look and feel.

A

  • Adaptive Web Design / Design

    Adaptive web design is a design approach that adjusts website layouts and content based on screen size and device. It uses flexible grids and media queries to provide an optimal viewing experience across various platforms.

  • Above the Fold / Design

    Above the fold refers to the portion of a webpage that is visible without scrolling. This area is crucial for conveying key information and engaging visitors immediately.

H

  • Heat Map / UX

    A heat map visually shows website user interactions using color gradients. Warmer colors indicate high activity, helping identify key engagement areas and user drop-offs.

L

  • Landing Page / Development

    A landing page is designed to receive visitors from marketing campaigns, driving a specific action. Focused on a single goal, it includes clear messaging, visuals, and a call to action for conversions.

R

  • Responsive Web Design / Development

    Responsive web design ensures websites adjust to display properly on various devices and screen sizes. It uses flexible grids and media queries, improving usability and supporting mobile friendliness.

U

  • User Experience / Development

    User experience (UX) is the overall feeling a person has when interacting with a website or product. A positive UX ensures visitors find what they need quickly, increasing engagement and conversions.

  • User Interface / Development

    User interface (UI) is the visual layer of a website or app, guiding user interaction. A good UI is intuitive and appealing, making navigation easier without confusion.

W

  • Wireframes / Design

    Wireframes are basic visual guides outlining webpage structure and layout without focusing on design details. They help align on functionality and user flow early in the design process.