Glossary Management » Management All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z C Customer Acquisition Cost / Marketing Customer Acquisition Cost (CAC) is the total expense for acquiring a new customer. It includes marketing and sales costs divided by new customers, helping assess efficiency. O Objectives & Key Results / Marketing Objectives and Key Results (OKRs) is a goal-setting framework for teams and organizations to define measurable goals and track progress. Objectives are ambitious, qualitative goals, while key results are specific, quantitative measures indicating objective achievement. Q Qualified Lead / Marketing Qualified leads show genuine interest in a brand and meet specific criteria indicating high purchase potential. These leads are valuable to marketing and sales for prioritization and increased conversion rates. T Tech Stack / Marketing A tech stack is the set of technologies a company uses to build and maintain a digital product. It includes languages, frameworks, and databases for both front-end and back-end development.