Glossary Content Marketing A reference for content marketing terminology — thought leadership, lead magnets, content funnels, distribution channels, and more. Definitions written for marketers and the teams they work with. » Content Marketing A reference for content marketing terminology — thought leadership, lead magnets, content funnels, distribution channels, and more. Definitions written for marketers and the teams they work with. All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z B Buyers Journey / Content Marketing The buyer's journey outlines the stages a customer goes through before making a purchase. It includes awareness, consideration, and decision phases, helping businesses tailor their marketing. Bottom of the Funnel / Content Marketing Bottom of the funnel (BoFu) is the final marketing stage where customers are close to buying. Strategies focus on converting interest into action, building trust, and addressing objections. C Customer Journey / Content Marketing The customer journey maps a person's full experience with a brand, from awareness to purchase and beyond. Understanding touchpoints helps businesses engage customers effectively at each stage. Customer Relationship Management / Content Marketing Customer Relationship Management (CRM) helps businesses manage customer interactions and data in one place. It enables teams to build stronger relationships, improve satisfaction, and streamline workflows. Content Marketing / Content Marketing Content marketing strategically creates and distributes valuable content to attract and engage a target audience. It aims to build trust and guide customers without direct sales tactics, including blog posts and videos. Content Management System / Content Marketing Content Management System (CMS) is software for creating, managing, and publishing digital content without code. It provides an interface for handling website content and often includes tools for design and collaboration. E Evergreen Content / Content Marketing Evergreen content remains valuable over time, covering topics that consistently interest audiences. It attracts traffic and supports SEO for the long term, unlike time-sensitive material. Earned Media / Content Marketing Earned media is publicity a brand receives through organic means, not paid advertising. It includes mentions, shares, and reviews voluntarily created by customers and the public. I Interactive Content / Content Marketing Interactive content actively engages users by requiring participation. It enhances user experience through personalized elements like quizzes and polls, improving time on page and engagement. M Middle of Funnel / Content Marketing Middle of funnel (MOFU) is the stage where potential customers evaluate solutions after initial awareness. MOFU marketing builds trust and positions products as viable choices with detailed information. T Touchpoint / Content Marketing Touchpoint is any customer interaction with a brand throughout their journey, across channels. Each touchpoint shapes customer perception and experience, requiring mapping and optimization. Top of Funnel / Content Marketing Top of funnel (TOFU) is the initial stage of the customer journey, focused on attracting broad awareness. Marketing efforts introduce relevant topics or address pain points with informative content. V Viral Content / Content Marketing Viral content spreads rapidly online due to emotional appeal, humor, or timeliness. It relies on strong storytelling and visual impact to encourage engagement.