Glossary Social Media Marketing Plain-language definitions of social media marketing terms — reach, engagement, algorithms, paid social, influencer marketing, and more. A reference for marketers, content creators, and clients reviewing social performance. » Social Media Marketing Plain-language definitions of social media marketing terms — reach, engagement, algorithms, paid social, influencer marketing, and more. A reference for marketers, content creators, and clients reviewing social performance. All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z D Dark Post / Social Media Marketing Dark posts are paid social media ads only shown to targeted audiences. They do not appear on public timelines, allowing brands to test specific messages without cluttering their main feeds. S Social Media Optimization / Social Media Marketing Social media optimization improves brand visibility and engagement across platforms to increase awareness and traffic. It involves refining profiles, sharing content, encouraging interactions, and analyzing performance. Social Media Marketing / Social Media Marketing Social media marketing uses platforms to promote content and achieve business goals, including unpaid and paid tactics. It involves posting, interacting, and using ads on sites like Facebook and Instagram. Social Listenting / Social Media Marketing Social listening monitors online conversations about a brand or topic to understand sentiment and trends. It provides insights for marketing and product development by analyzing platforms and communities. Shoppable Posts / Social Media Marketing Shoppable posts allow users to buy products directly within social media platforms, streamlining the process. They include product tags and links to facilitate purchases without leaving the app.