Stop writing reports no one uses

17 juin 2026 / Registration Closed

How to turn research into content and products people actually understand, share, and use.

Organisations pour time, staff energy, and funding into community needs assessments, evaluations, and research projects. Then the final report arrives as a dense document that few people read and even fewer people can use.

Frontline staff are too busy to sift through long technical sections. Decision makers need clear direction, not academic language. Community partners rarely see themselves reflected in the way findings are written.

The result is familiar. Strong evidence, well intentioned teams, and research products that quietly gather dust instead of informing change.

This webinar is for communicators and social impact leaders who want research to be something people actually use in their daily work, not something that sits on a shelf.

What we will cover

In this 30 minute session, you will learn how to:

  • Spot early when a research product is likely to be ignored, and address the issues before it is final.
  • Choose formats that make key insights easy to understand, share, and act on.
  • Translate complex findings into clear, usable content for different audiences, from frontline workers to funders.
  • Advocate for non traditional formats, such as series, tools, or visual resources, that increase reach and uptake.

Why this matters

When research products are written for academic peers instead of real users, important insights stay trapped in PDFs instead of shaping programmes, policies, and day to day practice.

If you work in social good, you cannot afford wasted effort. Communities have already given their time and stories. Staff have already done the hard work of design, data collection, and analysis. Packaging those findings in ways people can actually use is part of the ethical responsibility of research.

CEO and Principal Consultant, Kindred Purpose Consultants

Doaa Abou Hussein

Doaa Abou Hussein is CEO and Principal Consultant at Kindred Purpose Consultants (KP), a women-led social enterprise specialising in research and evaluation for purpose-driven organisations. With more than a decade in public service and nonprofit leadership, she partners with charities, nonprofits, and social enterprises around the world to design and measure initiatives that uplift marginalised communities.

Missed It?

Watch The Webinar