Glossary Email Marketing Definitions of the email marketing terms that show up in platform dashboards and campaign reviews — open rates, deliverability, segmentation, sequences, and more. For marketers and clients who want to understand what they’re looking at. » Email Marketing Definitions of the email marketing terms that show up in platform dashboards and campaign reviews — open rates, deliverability, segmentation, sequences, and more. For marketers and clients who want to understand what they’re looking at. All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Filter All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z D Drip Campaign / Email Marketing Drip campaigns are automated marketing messages sent over time, based on user actions or timelines. They guide users through the customer journey with relevant content at the right moment. E Email Marketing / Email Marketing Email marketing sends targeted messages to promote products, services, or brand engagement. It uses segmented lists and personalized content to drive conversions and build customer relationships. H Hard Bounce / Email Marketing A hard bounce is an email that permanently fails to deliver, often due to an invalid address. These emails should be removed from lists to maintain sender reputation and improve delivery. P Personalization / Email Marketing Personalization tailors marketing content to individual users based on their behavior and preferences. It uses data to deliver relevant information, improving engagement and conversions across channels.